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KELLY WEAVER PHOTOGRAPHY

Kelly Weaver Photography is a firm specializing in casual, expressive and artistic portraits. Their unique position in the market is powered by the skill of using natural light in their photography, which lends itself to more alluring, natural, casual and engaging portraits.

CHALLENGE

Kelly Weaver Photography is a growing company that is committed to enhancing the growth of its Senior High School portraits as well as its professional Headshot business. KWP came to DBC Digital with the goals of increasing the rate of growth in their high school Seniors’
portrait photos and their business professionals’ headshots services.

DBC SOLUTION

DBC Digital worked to identify the most effective strategies and tactics to help them achieve these goals and to work with them to implement the resulting strategy.

● The development and implementation of an overall branding and messaging strategy and marketing communications plan that Kelly Weaver Photography could implement to capitalize in achieving its stated goals.

● An update to Kelly Weaver Photography’s website so that it supports the company’s clear and consistent messaging, as well as an updated navigation and design. The goal is to ensure that existing clients are maintained and that new clients find Kelly Weaver Photography’s public presence compelling.

RESULTS

Kelly Weaver Photography saw an average of a 20% increase in their business after the plan was implemented and is on track to see another increase this year.

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