Through the use of our Search Engine Marketing Scorecard, we can measure your search engine marketing effectiveness by evaluating key criteria including:
- Natural search optimization
- Paid search optimization
- Landing page content and conversion
- Links and placement
- Campaign data capture
The Search Engine Marketing Scorecard provides a thorough assessment of your search engine marketing activities, practical recommendations on how to optimize your Web site for natural and paid search to engage prospects, and valuable insights that can impact your business.
How It Works
DBC developed its Search Engine Marketing Scorecard to provide a comprehensive analysis of a search engine presence – how your company and value proposition is perceived on the Web. Scorecard ratings adhere to industry best practices and accepted industry benchmarks for assessing search engine campaigns. Scorecard criteria include:
- Natural Search Engine Optimization. Rate keyword research, positioning and keyword effectiveness analysis, and search engine submissions to improve search results and bring maximum exposure to your online products and services.
- Paid Search. Evaluate keyword purchases, complement your natural search positioning and better align your search strategy to media goals and benchmarks.
- Landing Page Content and Conversion. Assess all aspects of landing pages to ensure they are aligned with search engine campaign messaging, user needs and convert visitors effectively.
- Links. Analyze and rate the number of links to your Web site, link placement and popularity of your site, and competitor links.
- Search Data Capture. Analyze search data and customer information to drive user-centric search within your Web site and keyword campaigns.
Contact us today to find out how DBC can help your customers find your Web site!
To learn more, please contact us Toll Free at (877) 432-2322 ["877-4-DBC DBC"] or email us at Store0711@denverbusinesscenter.com for more information.