Web Advertising & PPC
More qualified traffic + more prospects = more business.
DBC strongly recommends web marketing via advertising and PPC (Pay per Click) networks. After cautiously reviewing this advertising tool over the last few years, there is no doubt it is one of the most powerful lead generating tools available.
Why try Web Advertising?
Because it works, and can lower your cost-per-lead substantially as opposed to other approaches. Think of it this way….you only pay for an INTERESTED lead if they choose to visit your site.
It gets better. Instead of relying on marketing to “prospects” in hopes they have a matching interest, customers now seek you out and can find you instantly to learn more.
This supports the psychology of buying that demands instant gratification towards their marketing needs. People don’t like to wait…they want answers and solutions - and they want it now! With PPC and Adv they are one click away from your most important marketing tool, your website. (This assumes you have a well-designed, compelling and lead-generating site.)
Best of all, in many cases you are paying less than $1.00 per lead.
How does Web Advertising Work?
DBC is a professional consultant with both Yahoo and Google. We also use other effective networks depending on your region and products. Display advertising for some businesses on key sites is also worth serious consideration. For example your ads can run on “Business Week” or Technology Today” etc. as a banner or tower ad.
Banner Advertising
Your graphic & banner ads are displayed on tens of thousands of web sites all over the internet on your behalf.
Every time your banner ads are shown on our network to real & targeted people - that is called an ad “impression”. When people click on your ad and are taken to your web site, it is defined as a “click-thru”. For a very low cost you can purchase ad impressions AND/OR click-thru’s.
The value of banner advertising (sometimes referred to as display advertising) is that the more times that your ads are displayed to a greater number of people, the more familiar that your company and business become to prospective customers. This is called building brand awareness.
The most successful businesses have learned that it takes an average of as many as four - seven impressions on a person's mind before they will begin to warm up to the idea of making a purchase from you.
Banner advertising is one great way to drive targeted traffic directly to your web site. At the same time, banner advertising builds brand awareness for your business.
To learn more, please contact us Toll Free at (877) 432-2322 ["877-4-DBC DBC"] or email us at Store0711@denverbusinesscenter.com for more information.