Personalized URLs
Most direct mail and email campaigns overlook the large number of prospects who prefer to respond on-line rather than calling or requesting information by mail.
And sending all those people that are interested in your product to the “same-to-all” web page just isn’t good enough for most of today’s audience.
Outstanding Follow-up
A "PURL Tracking System" helps you not only engage these highly-valuable prospects with their own VIP landing pages in a powerful way, but also provides you with information on their follow-up information.
A Personalized URL is a web address that incorporates the recipient’s name. For example:
www.YourDomain.com/john.smith
How does a "PURL Direct Mail Tracking System" work?
Personalized URL Marketing is the technique of adding a web address as one of the response channels on a direct mail or email piece and following it up with highly targeted VIP landing pages.
When John visits his personal landing page that has been created automatically by our programmers, he finds exactly the information he expects, based on the direct- or email piece he received from you. He stays engaged and interested longer. Not only is he more likely to buy from you, the PURL tracking system is there to record and report on your web site’s activity from John and all of his co-recipients.
What do we do?
DBC helps automate the creation and management of a personalized URL for every direct and email recipient, and create dynamic VIP landing pages. Leads can be automatically sent to you or to your sales team for immediate follow-up. Get all three powerful media programs, email, direct mail and internet working together.
- Improve direct mail response rates.
- Provide relevant content in response to preferences.
- Engage responders in more meaningful dialogue.
In summary:
- Do you want a way to be able to direct your clients to your website from a direct mail or email piece, in a way that is easily tracked and measured?
- A personalized web page is a great way to entice people to visit your website. A PURL system for your website can create individual URLs (i.e. www.YourDomain.com/john.smith), and allow you to track and measure people who visit your site from your direct mail or email campaigns.
- With integrated source-code tracking, and a time and date-stamp of each person who visits their URL, you can use the visitors’ information to personalize their webpage, pre-fill form fields, and more.
If you answered “yes” to any of these questions, a PURL system may be right for you.
Contact Us
To learn more, please contact us at (303) 357-5757 or Toll Free at (877) 432-2322
["877-4-DBC DBC"] or email us at dbc@dbcdigital.com for more information.