“1 To 1” Personalization (Variable Data) Marketing
The hardest part of any marketing campaign is not just catching the eye of your prospect, but their interest.
Variable data printing allows you to create individual pieces designed, tailored and customized for each recipient as easily as you could make a generic postcard.
With variable data printing DBC creates data-driven, highly-personalized communications that really hit home. Our digital VDP technology is versatile enough to produce any kind of personalized marketing materials, from training manuals and direct mail to flyers and websites.
How We Do Variable Data Printing
The magic of variable data printing is that it can combine both data and images from a database using an initial customizable template and uniquely design that template for each recipient.
To accomplish this, we first work with you to create a VDP template into which the different bits of data, full color photos and graphics will be inserted.
Next, we analyze your target demographics (your best and most profitable customers) and bring in the best databases of information to ensure that your pieces will be highly targeted and will have a greater response rate.
Finally, our specialized VDP equipment combines the starting template with the ideal information and graphics for each individual customer (or prospect) as it prints.
These variable data print and web campaigns have earned customers over a 10% response rate (compared to the average 4% rate) while reducing waste by avoiding printing and mailing to people who are not likely to be your customer.
Use variable data through all your marketing channels
DBC’s variable data printing allows our customers to create multi-channel marketing campaigns, producing mailers, brochures, postcards and full direct-mail programs including personalized web pages that are created instantly for each of your prospects.
DBC has the ability to combine your print campaigns with electronic campaigns. If you're ready to get major results with variable data marketing, you've come to the right place – DBC Digital Services is a leading specialist that knows how to leverage variable data marketing!
Results show that VDP can deliver over twice the normal return with just basic use of these advanced personalization methods, and significantly higher returns for fully variable jobs. The levels of success naturally depend on the data and relevancy of the content, both services that DBC delivers to our clients every day.
Our services include:
- Variable Data Direct Marketing
- Variable Data Websites (PURLs)
- Customer Relationship Management
- Trans-promotional Marketing
- Online Order Entry Solutions
- Digital storage of inventory items
- Manipulation and version control of documents and web pages
- Online inventory and management of digital items
Integration of digital items with traditional hard-copy items
Multiple Image Choices for Testing Campaigns
DBC has the ability to set up complex runs to provide virtually hundreds of versions of digitally printed messages that can run at the same time and can be changed "on the fly." You can take advantage of creative test versioning while still maintaining the lowest possible mail sort rate.
Digital imaging allows greater personalization with information such as the nearest store location or branch office messages. Additionally, variable data imaging enables testing with any mailing while retaining postage economies and deliverability.
Get started with a variable data printing campaign today!
To learn more, please contact us Toll Free at (877) 432-2322 ["877-4-DBC DBC"] or email us at Store0711@denverbusinesscenter.comfor more information.