Like traditional marketing, social media marketing in Denver requires that you connect with your potential customers in a way that is meaningful to them.
The first step in creating a foundation for success in any marketing approach is to identify who you want to reach and then tailor your approach and message to that profile.
If you want to maximize your reach with your prospects, social media marketing is one of the most effective methods available. But you do need a strategy. The challenge is that Social media marketing isn’t linear (see chart below). You will need to consider where your prospects are finding and sharing their information and how your prospects are using the various social media platforms. In other words,
What’s the Plan, Stan (or Mary or Phil…)?
The above chart is only a sampling of the myriad of ways you can connect with your prospects, so Step One is to create a profile (or persona) of your targeted prospects. (Just like an FBI agent. Well, not really like an FBI agent, but you get the idea.)
The easiest way to do this is to research who your best customers have been and create a “persona” for each of these best profiles. In other words, identify your primary audience, what their interests are and how they like or want to be communicated with.
This step will tell you the best Social Media platform to use to build your connections with this group.
Your plan will be specific to your business requirements. In virtually all cases though you will need to:
- Establish realistic objectives (be ready to adjust these objectives based on the success of your plan)
- Focus on your offer’s content. (What value you offer in exchange for their business.)
- Use the most effective social media platform based on the profile you have created
- Track your results, adjust, repeat.
The Beauty of Social Media Marketing
Your prospects are going to be so inspired by the power of your message, and by the value that you offer with your brand, that they will want to share their new-found knowledge with friends. Or not. If not, be patient and keep to your schedule and maintain consistency. You will get there.
Perhaps your research was so thorough that you’ve already established a presence in your prospects’ friends’ virtual neighborhoods. If you’re not there yet, don’t worry. Most of the heavy lifting is going to be done for you by your newfound followers as they share and spread the word about your business.
Your new followers and clients will bring you credibility in their circles and give you a foothold to pursue a more engaged presence with them and their connections. You will learn their buying behaviors and you will better understand their motivations and their needs.
Your social media marketing message should be constantly adjusted as you learn more about your targets’ profiles and personas. Be bold, but be consistent in your efforts. While social media marketing doesn’t usually explode overnight, be prepared for a steadily increasing level of success in this new arena.
In our next post, we’ll take a closer look at the mechanics of successful social media marketing. Until then, go ahead and let yourself get a little carried away with the possibilities that social media can bring to your business.