Who’s Your Best Salesperson? (Hint: It should be your website!) Denver-metro based companies know that their website should be the “cookie jar” for communicating with both their current and potential customers. They know their site should be considered their “best salesperson.” So, when you are considering an update or redesign of your website, it’s very important to keep these priorities in mind. Make Your Website Your Best Salesperson Twelve Ways to Ensure You are
High website “conversion” rates (transforming your website’s visitors into sales leads), can be one of the most challenging results to achieve as a marketer. There are five steps you can take to increase the conversion rate on your website. The first step in your inbound marketing strategy is always to get your website found by your targeted customers (covered in my previous posts) and then providing those visitors with compelling reasons for them to take
Why is Inbound (Internet) Marketing Growing So Fast? While the Dow is bouncing around 12,000 again, the U.S. government continues to spend much more than it has, the economy is still striggling, and many traditional sales departments are hurting. But, our blog today is about something more positive — the fact that, just as we saw over fourteen years ago when there was a burst in the Internet bubble, financial pressure is forcing companies to become more efficient.
Not Your Parents’ Marketing System Denver companies using an effective internet marketing strategy can open up your company to an entirely new base of consumers. In fact, some of the best “advertising” these days isn’t really advertising at all. This new strategy is called “Inbound Marketing” and it takes place on the internet because it provides you with affordable access to a much larger number of people than print, radio or television marketing can.
The 5 Most Effective Internet Marketing Strategies Easy, Right? Because your product or service is so good, marketing it on the internet should be easy, right? Well, unless successful marketing happens to be your day job, then, not so much. So how do you do it? Let’s look at the top 5 most effective internet marketing strategies in use today. Your Goal The internet handles a staggering, ever-increasing amount of information. And you, as a