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The post How was direct mail impacted during the COVID-19 pandemic? appeared first on Plumb Marketing.

Consumer buying has changed quite a bit because of the pandemic. As you evaluate your new sales goals and strategies, the importance of direct mail can’t be ignored. With email box filters, online ad blindness, and social disconnection, the value of personalized, engaging mail is resurging. Not convinced? This article shares information about the [...] The post Direct Mail Relevancy in a Pandemic Economy appeared first on Plumb Marketing.

If you are considering an ecommerce business, or expanding to sell more products online, it is likely you’ve thought about fulfillment. But, where do you start? This link is a valuable, downloadable resource that covers what fulfillment is, what the process looks like, and when to use a third-party provider. Fulfillment may be your [...] The post A Beginner’s Guide to Fulfillment appeared first on Plumb Marketing.

Why does direct mail get a better ROI than email, pay-per-click, social media, and banner ads? The answers may surprise you. This article helps marketers know what matters in direct mail to make it more successful and create better ROI than digital marketing alone. It’s worth the read, especially if you are looking to [...] The post Better Marketing ROI in 2021 appeared first on Plumb Marketing.

Marketing in a nutshell: Build awareness about who you are and what you do, and being found when consumers are ready to buy. Doing this cost effectively and with positive ROI: Job Site Mailer Program from Plumb Marketing. This unique program was designed specifically for home service providers to target an audience, build online [...] The post How to Stay Top of Mind for Home Emergencies appeared first on Plumb Marketing.

It’s been shown that processing digital information is harder on our brains than reading direct mail. With all the online noise and the enjoyment people get by going to their mailboxes, wouldn’t it be great if there was an effortless way to automate direct mail? Well, luckily, technology has made it possible. Today’s business [...] The post Supercharge Marketing with Trigger Based Direct Mail Campaigns appeared first on Plumb Marketing.

Over a year has now passed since we were introduced to COVID-19 and the associated restrictions, shut-downs, quarantines, and “new normal”. So, when we say, “the return to business as usual”, there may not be such a thing. However, with restrictions lifting, we are all determining how business as usual now looks and what [...] The post Direct Mail and the Return to Business as Usual appeared first on Plumb Marketing.

With so many options for marketing, it can be hard to determine what actually works and what is a waste of money. Today’s consumer is looking for brand recognition and awareness in multiple places – not just online, on TV, or in the mailbox. Any company who uses only one strategy is wasting their [...] The post Don’t Waste Your Marketing Spend on This! appeared first on Plumb Marketing.

This quick read article offers some statistics that will make you question your beliefs about direct mail. Let’s clarify this, however, by saying relevant direct mail. Relevant means the readers are intelligently targeted, not the old “spray and pray” strategies. Today’s technology makes targeting and building relevance with personalization easier than ever. We have [...] The post 21 Direct Mail Stats in 2021 appeared first on Plumb Marketing.

If you are in business or marketing, it is likely you have heard of multi-channel marketing strategy, but do you have an effective one in place? What benefits should you expect from implementing this multi-platform strategy? If increased ROI and campaign performance are your goals, you’ll want to learn more. Put the customer first [...] The post Why You Need a Multi-Channel Marketing Strategy Now appeared first on Plumb Marketing.