Blog

COVID-19 has brought about a new world for many of us and has impacted the political culture. Political mail has always played an important role, but how has it changed in the light of the pandemic? How should it change? This article takes a look at current strategies and what is likely to have [...] The post Political Mail in a COVID-19 World appeared first on Plumb Marketing.

Campaigns and Elections shares three reasons why direct mail is growing and the impact of this expansion, particularly in the world of political campaigns. Each of the reasons dives into the past, present and future of direct mail in politics with tremendous insight and understanding of the current political climate. Check out this important [...] The post Three Reasons Why Direct Mail is Growing appeared first on Plumb Marketing.

There is no doubt COVID-19 has changed the face of business, including marketing. When it comes to direct mail, there isn’t an exception. How do you boost your credibility and customer loyalty now, in the face of the pandemic? Is it OK to Send Direct Mail Campaigns Now? Direct mail is just as viable [...] The post Boost Your Credibility (and Customer Loyalty) with Direct Mail appeared first on Plumb Marketing.

A recent USPS study showed that direct mail is helping those quarantined (or those choosing to stay-at-home) due to COVID feel more connected. Mail has the ability to lift spirits. Imagine how good it feels to receive a letter in the mail from a friend! This very brief article shares some statistics and information [...] The post Build Connection With People During COVID appeared first on Plumb Marketing.

Reaching voters is the key to winning elections – and direct mail is a major part of connecting with them. As one of the most trusted and persuasive forms of political marketing, direct mail needs to be a part of any political campaign to help cover a wide geographic area. From there, target key [...] The post Winning Political Campaigns with Direct Mail appeared first on Plumb Marketing.

Do you feel like you are wasting time on shipping and fulfillment activities? Maybe you’re worried about tracking shipments or feeling frustrated with growing demands on your time. If you’re feeling the fulfillment pinch then it may be time to look at outsourcing fulfillment. Plumb Marketing specializes in product order fulfillment, direct mail, and [...] The post Outsourced Fulfillment and How Can it Benefit Your Business appeared first on Plumb Marketing.

How does a brick and mortar business with little foot traffic during the current COVID pandemic reach prospective clients? Direct Mail of course! With at-home workers receiving hundreds of emails a day, this article shares why now is exactly the right time to use direct mail campaigns to communicate with customers and potential customers. [...] The post Is it OK to Send Direct Mail Right Now? appeared first on Plumb Marketing.

Every marketing director is seeing the impact COVID is having on reaching potential customers. How do we do it effectively, consciously and safely? This important article looks at how to promote our businesses as we continue to move through the global pandemic with wise tips from top marketing professionals. Learn the new best practices, [...] The post COVID-19 Direct Mail Marketing Tips appeared first on Plumb Marketing.

This brief article walks the reader through seven questions to help them determine if outsourcing or in-house fulfillment of subscription-based products/services is best for them. Of course, all companies want to see their subscription base grow, but knowing when, and if, there is a right time for outsourcing is important. Consider these questions that [...] The post Which is Better: Outsourced or In-House Fulfillment? appeared first on Plumb Marketing.

When people move from one home to another, they are in a transitional stage that necessitates spending money. Often this includes home improvement and home goods like furniture, appliances and décor. Additional spending and research is done in the areas of car buying, wedding planning and new baby preparations. Does any of that surprise [...] The post You’ll Be Surprised by the Industries That Could Benefit from New Mover Direct Mail appeared first on Plumb Marketing.