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In 2018, USPS conducted a survey that revealed nearly 70% of voters found direct mail to be the most credible source of information in the political arena. Political strategies need to motivate voters, and if politicians aren’t in mailboxes, they are missing out! Direct mail, especially when combined with online engagement methods, is shown [...] The post How Important is Direct Mail for Political Outreach? appeared first on Plumb Marketing.

As we all begin re-entry during COVID-19, it’s important to understand our focus is on service, not sales. B2B marketing is coming back into play, but the remote workforce needs to be considered. Consumers need to see messages and images that express safety and empathy. The pandemic has certainly changed things, and direct mail [...] The post Tactful Tips for Direct Mail Success During COVID appeared first on Plumb Marketing.

If you are in competition to earn a piece of the expected billions of dollars relocating residents spend each year, then a new mover direct mail campaign is worth looking into. New movers to an area are looking for new providers for everything from day care to dry cleaners, doctors and dentists, grocery stores [...] The post Unpacking the Marketing Possibilities of a New Mover Campaign appeared first on Plumb Marketing.

Direct mail is ideal for creating an immediate response. But if you aren’t finding that to be true, then there is likely something wrong with what you are sending, or to whom. Setting up tracking for your campaign needs to be one of your first steps in order to truly know the performance of [...] The post Do You Know if Your Direct Mail Campaign Is Working? appeared first on Plumb Marketing.

With 76% of readers finding direct mail to be trustworthy, capturing and holding your target’s attention in a way that maintains that trust is critical. People still buy from those they know, like and trust, so be sure to build that rapport with professional, honest, clear and relevant communication. Add personalization and watch your [...] The post Is Your Direct Mail Trustworthy? 6 Ways to Make Sure It Is appeared first on Plumb Marketing.

The average family moves every 5- 7 years. The average Denver family moves annually. What this means for you is those families will be spending more money than usual to get settled into their new place? If you have something to offer them, now is the time to get their attention with a new [...] The post Tap Into a $170 Billion New Mover Market appeared first on Plumb Marketing.

Less distracting, tangible, and trackable are three traits that make direct mail attractive to businesses and consumers alike. Once considered “dead”, print is back in style, but is more effective when paired with online marketing. In essence, it’s not your grandma’s direct mail campaign. Learn more about how the new direct mail campaigns work, [...] The post The 2020 Marketing Trend You May Be Ignoring appeared first on Plumb Marketing.

Tracking results in any marketing campaign is important for determining Return-on-Investment (ROI). Knowing your return is critical for good decision-making! Knowing if you should continue a campaign, tweak it, or invest more to grow increasingly successful results. Tracking direct mail is no exception and this short, 2-min read offers 6 solid ways to measure [...] The post How to Know if Your Direct Mail Is Successful appeared first on Plumb Marketing.

A well-rounded marketing strategy is critical for maximum impact. If all of your marketing dollars are spent online, you are missing out and leaving a large hole in your reach. Direct mail is making a comeback, and coupled with other technology, such as retargeting and voice response, is more effective than ever. Excerpts from [...] The post Combining Off and Online Marketing for Maximum Impact appeared first on Plumb Marketing.

With Denver being hailed as one of the best cities in the country to live, more than 77,000 people moved to the area in 2017 alone. According to a local magazine, Westword, Mile High City residents are more likely to move every year. This creates a unique opportunity for companies trying to expand their reach. [...] The post Is New Movers a Good Market for You? appeared first on Plumb Marketing.