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Forbes weighs in on the benefits of using Direct Mail Marketing, and how to best leverage it for optimal results. Own the mailbox – that's the theme of this article that takes a look at direct mail and its effectiveness as well as strategies for making it shine. We love that it shares how [...] The post Leveraging Direct Mail in a Digital Economy appeared first on Plumb Marketing.

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Looking to get the most you can out of your direct mail campaign? What business owner isn’t? This article shares 3 robust tips on finding, targeting and effectively communicating with your prospects through on and offline methods. Every business owner wants a positive return on investment, especially when it comes to marketing. Set yourself up [...] The post How to Use Direct Mail to Target Your Ideal Customer appeared first on Plumb Marketing.

In this political directed article featured in Campaigns & Elections, the reporter gleans the best practices for direct mail based on historical information. Targeted media methods, which include direct mail, have increased significantly, while those with a more “blanket” approach are seeing a decline (including TV and radio). More than 46% of voters value [...] The post What Past Mail Campaigns Have Taught Us for the Future appeared first on Plumb Marketing.

This article posted on Lucidpress explains some of the benefits of direct mail and why it may be beneficial to add it to your marketing strategy. Many companies have abandoned direct mail in lieu of emails - and this may not be very cost effective as email is quickly and easily sorted straight into the [...] The post Read This Before Adding Direct Mail to Your Marketing Strategy appeared first on Plumb Marketing.

Celebrating a birthday is fun. Making sales is also fun. Combine the two with birthday marketing using targeted direct mail! It’s long been known that one strategy for increasing Return on Investment with direct mail, is to include a special offer. Not only does this make it easier to track, it creates a sense [...] The post Use Birthday Marketing to Get New Customers, Fast! appeared first on Plumb Marketing.

By targeting new movers with a direct mail campaign, you are hitting a demographic looking for services in their new neighborhood. With 40 million people moving each year, capturing the attention of those who move into your service area can help you build a customer base before they begin looking for your competitor. This [...] The post Grow Your Customer Base with a New Mover Direct Mail Campaign appeared first on Plumb Marketing.

This article does a great job of revealing information about how consumers really feel about direct mail and why that matters to businesses looking to grow. Simply by being tangible, the mail pieces are remembered more often, especially if they are interesting, relevant and personalized. Sharing stats from multiple sources, the article demonstrates just [...] The post Consumer Preference to Direct Mail Works for You appeared first on Plumb Marketing.

Direct Mail Birthday Marketing has been used successfully by restaurants for years, but it can be used in other industries as well with great results. When consumers see a value, such as a birthday discount or other promotional perks, they are more likely to provide personal information such as their birthdate, to achieve it. [...] The post How to Use Birthday Marketing to Grow Your Business appeared first on Plumb Marketing.

Retargeting is the marketing concept of watching a consumer’s browsing and buying behavior and taking targeted action to engage them and increase the likelihood of a sale. Online this often looks like a visitor to your website who gets exposed to an ad from your company elsewhere on the internet, such as a social [...] The post Take Retargeting Offline With Direct Mail appeared first on Plumb Marketing.