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As some marketers question the effectiveness of direct mail in a digital planet, others, like the e-commerce company featured as a success story in this article, herald it. Why does this ‘old’ marketing strategy still work? High open rates, proven return on investment, and consumer preference for mail over digital ads are just a [...] The post Is Direct Mail Marketing Still an Effective Strategy in an Increasingly Digital World? appeared first on Plumb Marketing.

What three factors have shifted the advantage of in-house print operations into a massive headache? Discover that answer here. This resource also shares the steps to determine if outsourcing printing or keeping it in-house is the best option for your organization. If you want to reduce your print spend, this article will open your [...] The post Keep Printing In-House or Outsource – What’s the Right Call? appeared first on Plumb Marketing.

There’s no doubt COVID is impacting businesses. While some have closed entirely, other companies are wondering how to maximize their presence when foot traffic remains slow and restricted. Now is the time to use direct mail marketing to reach prospects and customers with information and value. Offering a diverse marketing mix, rather than simply [...] The post Why NOW is the Right Time for Direct Mail Marketing appeared first on Plumb Marketing.

When your neighbors are looking for what you offer, do they know to look for you? Multichannel marketing allows you to target specific geographic areas and retarget with online tracking and ads so you can finally see the real results you are getting. Be found when and where your prospects and customers are looking [...] The post Increase Leads with Multichannel Marketing appeared first on Plumb Marketing.

Home service providers are one of the top industries to use direct mail campaigns, and for good reason – they are effective! No more “spray and pray” - use targeted data to narrow down the best demographics to get in front of more potential customers and generate lasting leads. Response Builder, as well as [...] The post Is Direct Mail Right for Home Services Businesses? appeared first on Plumb Marketing.

What happened when a company dropped their direct mail component to save money? Because they didn’t have home addresses, and that’s where their prospects were working, they knew they needed to change. Less than 1% of prospects booked, that is, until they reached them at their “preferred address”. After implementing the new direct mail [...] The post Direct Mail Campaigns Offer Big Results During COVID-19 appeared first on Plumb Marketing.

If you’ve ever felt like shipping and fulfillment activities were a waste of your time, then it may be time to consider outsourcing it. Click here to learn 4 benefits of outsourcing including reducing costs, increasing reach, streamlining the process, and more consistent customer service. We didn’t include less headaches, but maybe that would [...] The post 4 Benefits of Outsourced Fulfillment appeared first on Plumb Marketing.

This thought provoking article dives into four strategies for creating effective direct mail in 2021. They suggest leveraging digital enhancements, using sensory experiences, building connections between on and offline marketing methods and focusing on the four fundamentals of direct mail. “...refining your online customer experience – and the offline campaigns that push them there [...] The post 4 Strategies to Get your Direct Mail Ready for 2021 appeared first on Plumb Marketing.

The new year is here! It’s time to grow your business back with direct mail! While some still believe that direct mail is old and outdated, it has been proved that a blend of engaging mail pieces and online features is an effective pairing. Direct mail and Response Builder has new ways to convert [...] The post New Year, New Opportunities for Reaching Customers appeared first on Plumb Marketing.

Multichannel marketing refers to using a combination of customer and prospect communication to attract business. It can include digital, storefront, mail, and mobile methods in any mix. The goal is to reach customers and give them choices about how they will interact with the organization. This article looks at the benefits and challenges of [...] The post What is Multichannel Marketing appeared first on Plumb Marketing.