Graphic designers build great design within the digital realm, but it’s important that when it is used in print, it isn’t blurry or distorted. There are important things to know to make sure they maintain their integrity and look amazing in every format. Promotional products such as banners, need to have the same consistent imagery as a pen or flash drive. Using the right type of image and design makes that possible and keeps you
As weather turns cooler and days begin to shorten, fall gets us ready for the holidays, and for many, a busy retail season. Fall mailers are a great way to touch customers and potential clients with an offer that really pops, before the shopping frenzy begins. Get top of mind with these tips for your fall mailers: Be Unique End of year cards, and the winter holidays are a time for lots of mail. Let
Do you think direct response marketing is outdated and ineffective? Many experts certainly don’t agree, and attest to the practice’s effectiveness in engaging more customers and increasing revenue. Small businesses serving only local markets, in particular, would find this strategy highly beneficial. Why Direct Marketing Is Still Relevant The use of postcards has long been done to reach target customers straight at their homes or places of business or work. It allows you to receive immediate feedback
The marketing world we currently operate in can be both very diverse, and very complex. Marketing generally involves the process of eliciting an emotional response from consumers and clients in the hopes that it will drive them to do business with you. One approach that we often encourage our clients to take closer look at is Direct Response Marketing. This type of marketing goes beyond traditional ‘brand building’ and uses marketing as a tool to help
Have you sent out a direct mail campaign recently and not sure how to analyze it for success? Lead generation is certainly the optimal outcome. But there could be several factors in the way of achieving your goal. This article from Forbes provides insight into 7 analytical factors to consider when determining the success of your direct marketing campaign. A few questions to ask yourself are: What were the results? Map out the journey of
