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DBC Digital | Plumb Marketing Services
  • Expertise
    • Digital Marketing
    • Video Marketing
    • Website Design
    • Creative Studio
    • Print and Mailing Services
      • Marketing Express Program
  • Work
  • About
  • Blog
  • Contact
    • Free Consultation
    • Refund and Delivery Policies
    • Terms of Service
  • Upload Your Files

Blog

Direct Mail Is a Trusted Source for Political Campaigns

Posted by Victoria Edstedt on  February 24, 2020

Comments Off on Direct Mail Is a Trusted Source for Political Campaigns
Category: Direct Mail Marketing, Marketing, Political Mail
Tags: direct mail for political campaigns, marketing
Trust is the name of the game in today’s political climate of ‘fake news’, and direct mail is seen as having the highest credibility among ad campaigns. Direct mail that drives readers online for more information is highly valued as voters want to learn and understand more about what’s happening politically. Nearly half of those who received political direct mail said it was the most memorable form of political advertising they encountered during mid-term elections, and the
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Create a Stellar Direct Mail Marketing Campaign in Five Steps

Posted by Victoria Edstedt on  February 17, 2020

Comments Off on Create a Stellar Direct Mail Marketing Campaign in Five Steps
Category: Direct Mail Marketing, Marketing
Tags: direct mail, marketing
With the rise of the internet, the print industry declined. Phone books vanished, landing pages replaced flyers and direct mail slowed down. But it made a surprising comeback! As email boxes get filled with promotional junk, more consumers value a personalized, informative piece of mail from a reputable source.   Direct mail marketing is a great opportunity to act upon now. While other businesses underestimate its power, you can get far ahead by combining web technologies
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Direct Mail for Political Campaigns

Posted by Victoria Edstedt on  February 10, 2020

Comments Off on Direct Mail for Political Campaigns
Category: Direct Mail Marketing, Marketing, Political Mail
Tags: direct mail for political campaigns, marketing
Plumb Marketing sent nearly 16,000,000 pieces of direct mail for their clients in 2018. Surprised? Then you may not know the power of personal connections in today’s digital age. New studies show that direct mail is popular once again. It gets better engagement than email marketing by triggering an emotional response.   Emails are easy to discard without opening. Many of them are blocked by spam filters and don’t even make it to the inbox. Online
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Guess What’s Back in Style? Direct Mail! Here’s How to Use It

Posted by Victoria Edstedt on  February 3, 2020

Comments Off on Guess What’s Back in Style? Direct Mail! Here’s How to Use It
Category: Direct Mail Marketing, Marketing
Tags: direct mail, marketing
This article by the Small Business Administration says direct mail is hot again. It’s true. As digital marketing has become saturated, Millennials, as well as others, are looking at the attention grabbing, personalized, hand delivered communication that comes to their mail box. But disposing of digital isn’t the solution, rather a combination of direct mail and online strategies is generating lucrative results. This article looks at the reasons why direct mail campaigns are effective once
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Create a Winning Strategy With Political Direct Mail

Posted by Victoria Edstedt on  January 20, 2020

Comments Off on Create a Winning Strategy With Political Direct Mail
Category: Direct Mail Marketing, Marketing
Tags: direct mail for political campaigns, marketing
What if you could set a marketing plan in place, and then forget it as it automatically works as your focus on your political campaign? It’s not only possible, it’s necessary. In 2018, Plumb Marketing sent over 16,000,000 pieces of direct mail. We understand the in’s and out’s of the industry and what makes it effective. Here’s an inside look: Automatic Consistency is one of the most important components of any advertising. One of the
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Recent News for DBC Digital From Plumb Marketing (Our Parent Company)

The articles below originally appeared on Plumb Marketing.

  • Medical Offices- The Secret Marketing Strategy You Should Know Now
    by Victoria Edstedt on April 20, 2021 at 2:00 pm

    Nearly 14% of the population moves on an annual basis. In the first 3 months their new place, they re-establish their biggest needs, including finding a new doctor, dentist, urgent/emergency services and more. As a health and wellness provider, you have two options – be proactive and target them, or be passive and hope [...] The post Medical Offices- The Secret Marketing Strategy You Should Know Now appeared first on Plumb Marketing.

  • Reach More Customers with Multi-Channel Marketing
    by Victoria Edstedt on April 14, 2021 at 4:00 pm

    As business owners, we are often looking for an effective and simple way to connect us to our customers and that next sale. We want to be on our customer’s mind, whether to encourage more business or to spark a referral. How we present ourselves (our marketing), is meant to build our client list. [...] The post Reach More Customers with Multi-Channel Marketing appeared first on Plumb Marketing.

  • Data Backed Direct Mail Stats Every Small Business Owner Should Know
    by Victoria Edstedt on April 8, 2021 at 2:00 pm

    What if there was a marketing method that was proven to be an effective and safe investment? Consistent, predictable ROI is possible with direct mail – we can prove it! New technology is not only helping small business owners improve direct mail campaigns, but it is also showing that direct mail is more effective [...] The post Data Backed Direct Mail Stats Every Small Business Owner Should Know appeared first on Plumb Marketing.

  • Convert Neighbors to Buyers with Direct Mail
    by Victoria Edstedt on April 6, 2021 at 2:00 pm

    What would business look like if your raving fans started selling your services on your behalf? Well, that’s what Plumb’s Job Site Mailer program is all about. Let your good work market to neighbors of your happy clients to increase impact, interest, and new revenue. 92% of buyers trust referrals from people they know. [...] The post Convert Neighbors to Buyers with Direct Mail appeared first on Plumb Marketing.

  • Using Direct Mail to Increase Sales
    by Victoria Edstedt on April 1, 2021 at 2:00 pm

    Direct mail in 2021? Yes! If direct mail isn’t part of your 2021 marketing plan, it should be. The key to creating a great direct mail campaign is to use new technologies, including data, to target, track, and personalize your mail. Then, use more technology to re-target prospects both on and offline with Plumb’s [...] The post Using Direct Mail to Increase Sales appeared first on Plumb Marketing.

  • The Value of Outsourcing Printing Services
    by Victoria Edstedt on March 30, 2021 at 2:00 pm

    purchase is a wise investment? While many offices have modern printers to handle the bulk of their marketing printing needs, there are some reasons to consider outsourcing bulk needs rather than printing in-house. Space constraints, ink and equipment expenses, limited options, and safety can all play a role in how organizations choose whether to [...] The post The Value of Outsourcing Printing Services appeared first on Plumb Marketing.

  • Outsourcing Marketing – Yes or No?
    by Victoria Edstedt on March 25, 2021 at 2:00 pm

    If you want the unbiased truth about whether you should outsource your marketing, this is the article for you. The writer shares both pros and cons of either option and gives recommendations with the small business owner (5-50 employees) in mind. A fun read written without jargon, it gives experienced advice and resources to [...] The post Outsourcing Marketing – Yes or No? appeared first on Plumb Marketing.

  • How to Create a Personalized Birthday Direct Mail Program
    by Victoria Edstedt on March 23, 2021 at 2:00 pm

    We all know that effective mail campaigns are targeted and personalized, and what better way to do that than with a birthday card? When consumers feel extra special from one of their favorite brands, it builds loyalty, sales, and referrals. And, implementing a birthday card direct mail program is easier than you think. Set [...] The post How to Create a Personalized Birthday Direct Mail Program appeared first on Plumb Marketing.

  • 3 Direct Mail Trends To Watch In 2021
    by Victoria Edstedt on March 17, 2021 at 4:00 pm

    Advertising and marketing are an important part of any business. The first impression of our products and services leads to sales and clients. We want to reach as many people as possible, and we want to do it in a way that makes our potential customers think about us throughout their day, week, month [...] The post 3 Direct Mail Trends To Watch In 2021 appeared first on Plumb Marketing.

  • Is Direct Mail Still Relevant in the Digital Age?
    by Victoria Edstedt on March 11, 2021 at 2:00 pm

    According to this article, only about 2% of digital ads get the general consumer’s attention every day. “Consumers have developed an autonomous mental screening process” that blocks out advertisements. Some call this “banner blindness” when talking about online ads. This means getting through the digital noise is more important than ever. How is that [...] The post Is Direct Mail Still Relevant in the Digital Age? appeared first on Plumb Marketing.

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