Creativity is often overrated as a cornerstone of good direct marketing. Yeah, you read that correctly. An article by global trainer/speaker Michael Leander frames the discussion perfectly. Leander notes, “The late direct marketing dean Ed Mayer first thought of the 40-40- 20 rule. He originally said that the success of your (direct) marketing effort is…40% target audience…40% offer/message and…20% creativity. That’s right; 20% creativity…Often too much emphasis is on the creative components of a marketing
E-mail and social media marketing may slowly be gaining popularity, but most small businesses still see a world of opportunity with direct mail campaigns. Surprising as this may sound for others, direct mail marketing actually gains a 25 percent response rate among audiences, compared to the 23 percent garnered by e-mails. One way to ensure some attention and a response from a prospective customer is by sending them a postcard. Postcards are inherently intriguing for
Direct mail is big. Bigger than you might think. According to the 2011 USPS Revenue, Pieces and Weight Report, businesses sent 84 billion pieces of direct mail. In fact, 51 percent of all mail sent that year was direct mail. Direct mail is the crisp tide on which businesses surf to profitable glory every year. Direct Mail Keeps You in Touch So, how can direct mail help you gain new listings and sell properties to
Summer is just around the corner and we want to celebrate with YOU! Save the date for Thursday, June 13 from 4 to 6 pm to attend our annual Plumb Marketing Open House and meet the new owners of DBC Digital! Greg and many of the DBC Digital team will be onsite to answer any questions about the recent acquisition. We will have light refreshments, snacks, fun and prizes for all who attend. We have
DBC Announces New Ownership
Category: Customer Service
Plumb Marketing is pleased to announce the acquisition of DBC Digital, a leading print and digital marketing agency located in Englewood, CO. Our goal is to provide the highest level of direct marketing solutions to help our clients grow and succeed. The addition of DBC Digital expands the offerings of Plumb Marketing to include additional account management and print production capabilities. We look forward to an exciting 2019 as we bring on new team members,
