Have you sent out a direct mail campaign recently and not sure how to analyze it for success? Lead generation is certainly the optimal outcome. But there could be several factors in the way of achieving your goal. This article from Forbes provides insight into 7 analytical factors to consider when determining the success of your direct marketing campaign. A few questions to ask yourself are: What were the results? Map out the journey of
Every 3 minutes, someone is diagnosed with blood cancer…you can help. Join us in bringing light to the darkness of cancer! We are forming a fundraising walk team for The Leukemia & Lymphoma Society’s (LLS) Light The Night. Would you like to get involved? Our team is stepping up as one of our own has a child who is a survivor of cancer. Several years ago, Adam Kemper’s son was diagnosed at 13 months. Today,
Herding the Marketing Cats: What is marketing, what do different marketing professionals do, and how to determine what your business needs.
Picture this…. You arrive at a networking event that focuses on business development, marketing and sales, an opportunity to grow your business. You enter with specific goals in mind: develop positive relationships with both new and existing colleagues and friends in a relaxed and inviting atmosphere. You make your way through the room chatting with some people you know and some you don’t. You chat with different types of business representatives. A fellow attendee introduces
If you are trying to conduct business in today’s highly competitive landscape, then you definitely understand the importance of reaching your audience immediately, consistently and professionally. Although many of the latest marketing strategies do not give proper credit to the traditional communication methods, there is still a great deal to be said for direct response marketing. The anchor tactic for this medium is still direct mail. The Perception of Direct Mail Marketing No matter how effective
Creativity is often overrated as a cornerstone of good direct marketing. Yeah, you read that correctly. An article by global trainer/speaker Michael Leander frames the discussion perfectly. Leander notes, “The late direct marketing dean Ed Mayer first thought of the 40-40- 20 rule. He originally said that the success of your (direct) marketing effort is…40% target audience…40% offer/message and…20% creativity. That’s right; 20% creativity…Often too much emphasis is on the creative components of a marketing