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DBC Digital | Plumb Marketing Services
  • Expertise
    • Digital Marketing
    • Video Marketing
    • Website Design
    • Creative Studio
    • Print and Mailing Services
      • Marketing Express Program
  • Work
  • About
  • Blog
  • Contact
    • Free Consultation
    • Refund and Delivery Policies
    • Terms of Service
  • Upload Your Files

Blog

Recent News for DBC Digital From Plumb Marketing (Our Parent Company)

The articles below originally appeared on Plumb Marketing.

  • Direct Mail ROI Calculator
    by Victoria Edstedt on January 19, 2023 at 2:00 pm

    Data driven decision-making requires data! Without it, you genuinely are guessing. If your direct mail campaign doesn’t have an easy way to track your return on investment, this handy calculator will help. In addition to providing some quick data, it is followed with some guidance on how to get the most out of your [...] The post Direct Mail ROI Calculator appeared first on Plumb Marketing.

  • 10 Tips for the New Direct Mail Climate
    by Victoria Edstedt on January 17, 2023 at 2:00 pm

    With the upcoming postage increase, this article is a must for any business who uses mail in their day-to-day operations or run a direct mail campaign. With tips to save on postage and increase response rates, we all can learn a little something. This is a super quick read, so take a couple minutes [...] The post 10 Tips for the New Direct Mail Climate appeared first on Plumb Marketing.

  • Direct Mail Marketing Strategies to Target Boomers, Gen X, Millennials and Gen Z
    by Victoria Edstedt on January 12, 2023 at 2:00 pm

    Four generations of consumers – it's a lot to manage but Entrepreneur magazine has written a great article to help us understand how each generation likes to engage with business. Target each generation with direct mail in different ways to get the most bang for your marketing dollar. The article gives three usable tips [...] The post Direct Mail Marketing Strategies to Target Boomers, Gen X, Millennials and Gen Z appeared first on Plumb Marketing.

  • The Top Marketing Trends of 2023 & How They’ve Changed Since 2022
    by Victoria Edstedt on January 10, 2023 at 2:00 pm

    With data from over 1000 marketing professionals, Hubspot has compiled information that reveals the top trends for the new year. Making these tweaks will keep your business moving into the future. From content to social media, AI and privacy, the knowledge of what’s happening and what’s up and coming will keep you ahead of [...] The post The Top Marketing Trends of 2023 & How They’ve Changed Since 2022 appeared first on Plumb Marketing.

  • Is Direct Mail Still Relevant in 2023?
    by Victoria Edstedt on January 4, 2023 at 4:00 pm

    The quick answer is a resounding YES! The longer answer, including strategies for how to leverage direct mail to your advantage follows: Target the generations effectively. Entrepreneur.com published an article we love about how each generation sees and interacts with direct mail. Overall, the most effective way to use direct mail is with a [...] The post Is Direct Mail Still Relevant in 2023? appeared first on Plumb Marketing.

  • 8 Benefits of Outsourcing Order Fulfillment for Your Retail Business
    by Victoria Edstedt on December 29, 2022 at 2:00 pm

    Have you considered third party order fulfillment for your business? This Shopify article looks specifically at retail benefits of outsourcing and the pros might surprise you. Are you hindering growth by keeping it in-house?  Look at that question and more with this thought-provoking article. And, if you are looking for a local fulfillment provider, [...] The post 8 Benefits of Outsourcing Order Fulfillment for Your Retail Business appeared first on Plumb Marketing.

  • Using Promotional Products to Improve Your Business Marketing Strategy
    by Victoria Edstedt on December 27, 2022 at 2:00 pm

    Promotional products include more than you expect. This article looks at what promotional products are, why your customers (and prospects) want them, and how to leverage them to grow your business. If you are looking for a new and creative way to promote your business and grow your brand recognition in 2023, this article [...] The post Using Promotional Products to Improve Your Business Marketing Strategy appeared first on Plumb Marketing.

  • The Evolution of Direct Mail Marketing
    by Victoria Edstedt on December 22, 2022 at 2:00 pm

    This blog written specifically for retail businesses takes a look at the progression of direct mail. Not only is it a brief history lesson, it explains how to leverage it for success in today’s digital world.  Direct mail, when coupled with data and online cross promotion, is one of the most effective forms of [...] The post The Evolution of Direct Mail Marketing appeared first on Plumb Marketing.

  • US Postal Service Submits Filing for Price Increase to Go Into Effect January 2023
    by Victoria Edstedt on December 20, 2022 at 2:00 pm

    Postal customers will see a small increase in January 2023 as well as July 2023. Rates aren’t just going up a set amount, they are increasing in some circumstances more than others and this article lays out those changes and answers some frequently asked questions about the matter. If mailing is part of your [...] The post US Postal Service Submits Filing for Price Increase to Go Into Effect January 2023 appeared first on Plumb Marketing.

  • 7 Strategies for Nonprofits to Maximize Direct Mail Fundraising
    by Victoria Edstedt on December 15, 2022 at 2:00 pm

    Non-profits must find the balance in their budgets – spending money to fundraise is one of the trickier skills. This article dives into 7 strategies to help do just that. Maximize your budget and time with these tips. Written by a non-profit marketing professional himself, these tips help non-profits improve their marketing from day [...] The post 7 Strategies for Nonprofits to Maximize Direct Mail Fundraising appeared first on Plumb Marketing.


It’s Resolution Time! Get Customers in the Door With Direct Mail Advertising

Posted by Victoria Edstedt on  January 13, 2020

Comments Off on It’s Resolution Time! Get Customers in the Door With Direct Mail Advertising
Category: Direct Mail Marketing, Marketing
Tags: direct mail for new movers, marketing
With the new year comes our innate desire to make changes in our lives. For business owners who target these changes, this is a perfect time for a boost in advertising, and one of the most effective is direct mail. Attract more customers to your gym, health food store, or medical office by targeting new movers looking for the health you provide in the new year and beyond. Benefits of Direct Mail While many people
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Ready to Kick Off 2020 With a Stellar Automated Marketing Plan?

Posted by Victoria Edstedt on  January 7, 2020

Comments Off on Ready to Kick Off 2020 With a Stellar Automated Marketing Plan?
Category: Direct Mail Marketing, Marketing
Tags: automated marketing plan, direct mail, marketing plan 2020
As the new year approaches many people consider what changes they want to implement when the calendar turns. Businesses do this as well – evaluating what’s working, what isn’t, and what fresh changes they can implement for greater results, whatever those desired achievements are. Marketing is one of the biggest areas business owners look for higher returns. Better sales and marketing efforts directly result revenue, so it makes sense that a fresh perspective or tactic
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Building Customer Loyalty With Birthday Direct Mail

Posted by Victoria Edstedt on  January 2, 2020

Comments Off on Building Customer Loyalty With Birthday Direct Mail
Category: Direct Mail Marketing, Marketing
Tags: birthday direct mail, marketing
How much fun is it to receive a birthday card in the mail? Isn’t it nice when a business acknowledges you on your birthday? Do you enjoy receiving a gift to feel special on your big day? So does your customer! Sending a direct mail campaign to your customers on their birthday can be a fun way to build customer loyalty and increase sales. Affordable and with a predictable return-on-investment, a birthday direct mail campaign
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Stand Out Among Holiday Mail With These Tips

Posted by Plumb Marketing on  December 24, 2019

Comments Off on Stand Out Among Holiday Mail With These Tips
Category: Direct Mail Marketing, Holidays
Tags: direct marketing, holiday mail
The USPS has some suggestions for making your direct mail transform into high interest marketing pieces. 15 billion of pieces of mail were sent in the 2017 holiday season, and if you want to capture your prospect’s eye, these suggestions offer state-of-the-art ways to get engagement. Video-enhanced print, augmented reality, virtual reality and near field communication bring today’s hottest technology to the mailbox. This video shows some amazing and creative examples you need to see
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9 Reasons Why Holiday Cards Work

Posted by Plumb Marketing on  December 16, 2019

Comments Off on 9 Reasons Why Holiday Cards Work
Category: Direct Mail Marketing, Holidays
Tags: direct marketing, holiday cards
Greeting cards can be an important component to any great marketing retention program. The power behind this type of direct mail comes from it’s intention. Greeting cards are usually sent in to let someone know you are thinking about them during a special time, such as a birthday, holiday or anniversary. They are an excellent way to share with clients, partners and vendors that you are grateful for them without any type of “selling.” Enjoy
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