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With so many options for marketing, it can be hard to determine what actually works and what is a waste of money. Today’s consumer is looking for brand recognition and awareness in multiple places – not just online, on TV, or in the mailbox. Any company who uses only one strategy is wasting their [...] The post Don’t Waste Your Marketing Spend on This! appeared first on Plumb Marketing.

This quick read article offers some statistics that will make you question your beliefs about direct mail. Let’s clarify this, however, by saying relevant direct mail. Relevant means the readers are intelligently targeted, not the old “spray and pray” strategies. Today’s technology makes targeting and building relevance with personalization easier than ever. We have [...] The post 21 Direct Mail Stats in 2021 appeared first on Plumb Marketing.

If you are in business or marketing, it is likely you have heard of multi-channel marketing strategy, but do you have an effective one in place? What benefits should you expect from implementing this multi-platform strategy? If increased ROI and campaign performance are your goals, you’ll want to learn more. Put the customer first [...] The post Why You Need a Multi-Channel Marketing Strategy Now appeared first on Plumb Marketing.

Did you know that Americans move residences every 5 to 7 years? Did you know with each move they spend on average about $9,000 on goods and services related to this change? Whether establishing new health and wellness providers, to making home upgrades that better suit their lifestyle, they need neighborhood services. Local businesses [...] The post Why Market to New Movers? appeared first on Plumb Marketing.

Nearly 14% of the population moves on an annual basis. In the first 3 months their new place, they re-establish their biggest needs, including finding a new doctor, dentist, urgent/emergency services and more. As a health and wellness provider, you have two options – be proactive and target them, or be passive and hope [...] The post Medical Offices- The Secret Marketing Strategy You Should Know Now appeared first on Plumb Marketing.

As business owners, we are often looking for an effective and simple way to connect us to our customers and that next sale. We want to be on our customer’s mind, whether to encourage more business or to spark a referral. How we present ourselves (our marketing), is meant to build our client list. [...] The post Reach More Customers with Multi-Channel Marketing appeared first on Plumb Marketing.

What if there was a marketing method that was proven to be an effective and safe investment? Consistent, predictable ROI is possible with direct mail – we can prove it! New technology is not only helping small business owners improve direct mail campaigns, but it is also showing that direct mail is more effective [...] The post Data Backed Direct Mail Stats Every Small Business Owner Should Know appeared first on Plumb Marketing.

What would business look like if your raving fans started selling your services on your behalf? Well, that’s what Plumb’s Job Site Mailer program is all about. Let your good work market to neighbors of your happy clients to increase impact, interest, and new revenue. 92% of buyers trust referrals from people they know. [...] The post Convert Neighbors to Buyers with Direct Mail appeared first on Plumb Marketing.

Direct mail in 2021? Yes! If direct mail isn’t part of your 2021 marketing plan, it should be. The key to creating a great direct mail campaign is to use new technologies, including data, to target, track, and personalize your mail. Then, use more technology to re-target prospects both on and offline with Plumb’s [...] The post Using Direct Mail to Increase Sales appeared first on Plumb Marketing.

purchase is a wise investment? While many offices have modern printers to handle the bulk of their marketing printing needs, there are some reasons to consider outsourcing bulk needs rather than printing in-house. Space constraints, ink and equipment expenses, limited options, and safety can all play a role in how organizations choose whether to [...] The post The Value of Outsourcing Printing Services appeared first on Plumb Marketing.