Greeting cards can be an important component to any great marketing retention program. The power behind this type of direct mail comes from it’s intention. Greeting cards are usually sent in to let someone know you are thinking about them during a special time, such as a birthday, holiday or anniversary. They are an excellent way to share with clients, partners and vendors that you are grateful for them without any type of “selling.” Enjoy
Four Hooks for Mover Direct Mail
Category: Marketing
Forty million Americans move every year. You can capture this eager, service-hungry audience with one or more of these four “hooks.” 1. Offer your potential clients an appropriate discount. New movers need cleaning supplies, fix-it services, a new automotive connection, medical recommendations and more. 2. Tap into emotion. The strongest emotions are: guilt, flattery, anger, greed, exclusivity, fear and salvation. Employ images and copy that elicit a defined response and you’ll receive a greater response
Power of a Mailed Newsletter
Category: Marketing
The Secret Weapon of Business Owners to Increase Revenue is the Newsletter…. but ONLY When You Do It Correctly. Regular, consistent communication with your past customers who already love you is critical to increasing your sales. Sales don’t just come from them coming back to your store, they come from their friends too. To be effective, a newsletter has to have several components in place. Let’s look at two of the most effective components that are missed by 97% of business owners
Graphic designers build great design within the digital realm, but it’s important that when it is used in print, it isn’t blurry or distorted. There are important things to know to make sure they maintain their integrity and look amazing in every format. Promotional products such as banners, need to have the same consistent imagery as a pen or flash drive. Using the right type of image and design makes that possible and keeps you
As weather turns cooler and days begin to shorten, fall gets us ready for the holidays, and for many, a busy retail season. Fall mailers are a great way to touch customers and potential clients with an offer that really pops, before the shopping frenzy begins. Get top of mind with these tips for your fall mailers: Be Unique End of year cards, and the winter holidays are a time for lots of mail. Let
