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Do you know what images, messages, feelings and plans you should have for direct mail marketing to be successful during COVID? This quick read gives some great tips for each of these strategies in order to create a feel good, relevant, and effective campaign. Don’t worry about doing it all on your own either. [...] The post Optimizing Direct Mail During COVID-19 appeared first on Plumb Marketing.

Did you know that studies show 62% of movers stay within the same county? How about the fact that 43 million people move every year? That new home buyers spend over $10,000 in new purchases within their first year? All these facts present opportunities for a variety of people to market to this group [...] The post The Lucrative New Mover Market appeared first on Plumb Marketing.

Sure, you can run off 10 copies of your employee handbook, but what about those trade show tri-folds, mailers or other marketing materials? If you have considered buying a large scale printer, this article takes a practical look at the cost of outsourcing in comparison. Knowing these four reasons for outsourcing will help you [...] The post 4 Reasons to Outsource Your Printing appeared first on Plumb Marketing.

During times of crisis, ending marketing campaigns isn’t wise, however changing your messaging is. The goal during this time is to offer support, not sales. Use sympathy, empathy and connection to remind current customers, as well as potential prospects, that you are there for them and care. Share what you are doing to help [...] The post Marketing Messages During COVID Have Changed appeared first on Plumb Marketing.

If you’ve tried direct mail and didn’t get the results you desired, Plumb Marketing can help. We add technology in the form of Response Builder which takes direct mail to a new level. Combining direct mail with online tracking, targeting and advertising, Response Builder leverages the best of direct mail responsiveness with online data [...] The post Direct Mail Not Converting? appeared first on Plumb Marketing.

Thriving during uncertain times requires a few key elements: 1. effective, reliable marketing, 2. relationship focused messaging, and 3. maintaining a marketing presence. Effective, reliable marketing comes from a proven track record of success which must be gauged through tracking methods. However, many business owners don’t have the time to track campaign results. Response [...] The post Small Budgets Require More Effective Marketing appeared first on Plumb Marketing.

Marketing right now is focused on staying in contact with customers to keep them informed of changes in your business and easing back towards normalcy. This article shares the way direct mail campaigns can support your efforts to stay top of mind, share information, and invite customers to re-engage safely when the time is [...] The post Get and Retain Customers with this Crisis Marketing Strategy appeared first on Plumb Marketing.

Yes, people are still spending money on both essential and non-essential products and services, despite the crisis of COVID. Understanding how their spending behavior has changed is important for knowing how to more effectively market during this time to create win-win scenarios between consumers and businesses. This article gives us some great statistics to [...] The post Consumer Behaviors in a COVID-19 World appeared first on Plumb Marketing.

Your business story has never been more important that now. Stay connected to your marketplace with a custom direct mail program that incorporates online advertising and custom targeting. With the push of digital marketing over the last decade, many consumers have become “blind” to banner ads and online advertisements. Their email boxes are full [...] The post How to Maximize Your Direct Mail Program appeared first on Plumb Marketing.

Cutting costs and making more sales becomes the way to manage cash flow, but when sales are down, ceasing marketing is like cutting off your nose to spite your face. Marketing creates sales, so instead of cutting costs, we must market more effectively. While continuing to market during a crisis may seem counterintuitive, it [...] The post It’s a Crisis, But Don’t Panic! appeared first on Plumb Marketing.