Herding the Marketing Cats: What is marketing, what do different marketing professionals do, and how to determine what your business needs.
Picture this…. You arrive at a networking event that focuses on business development, marketing and sales, an opportunity to grow your business. You enter with specific goals in mind: develop positive relationships with both new and existing colleagues and friends in a relaxed and inviting atmosphere. You make your way through the room chatting with some people you know and some you don’t. You chat with different types of business representatives. A fellow attendee introduces
If you are trying to conduct business in today’s highly competitive landscape, then you definitely understand the importance of reaching your audience immediately, consistently and professionally. Although many of the latest marketing strategies do not give proper credit to the traditional communication methods, there is still a great deal to be said for direct response marketing. The anchor tactic for this medium is still direct mail. The Perception of Direct Mail Marketing No matter how effective
Creativity is often overrated as a cornerstone of good direct marketing. Yeah, you read that correctly. An article by global trainer/speaker Michael Leander frames the discussion perfectly. Leander notes, “The late direct marketing dean Ed Mayer first thought of the 40-40- 20 rule. He originally said that the success of your (direct) marketing effort is…40% target audience…40% offer/message and…20% creativity. That’s right; 20% creativity…Often too much emphasis is on the creative components of a marketing
E-mail and social media marketing may slowly be gaining popularity, but most small businesses still see a world of opportunity with direct mail campaigns. Surprising as this may sound for others, direct mail marketing actually gains a 25 percent response rate among audiences, compared to the 23 percent garnered by e-mails. One way to ensure some attention and a response from a prospective customer is by sending them a postcard. Postcards are inherently intriguing for
Direct mail is big. Bigger than you might think. According to the 2011 USPS Revenue, Pieces and Weight Report, businesses sent 84 billion pieces of direct mail. In fact, 51 percent of all mail sent that year was direct mail. Direct mail is the crisp tide on which businesses surf to profitable glory every year. Direct Mail Keeps You in Touch So, how can direct mail help you gain new listings and sell properties to