Three Essential Marketing Blog Tips We are frequently asked about the value of creating and maintaining a business blog and whether it is worth taking the time to do. The resounding answer is YES! YES! YES! The power of your business blog is in its ability to accomplish multiple things at the same time. Of course, the overall purpose of your blog is to engage prospects and customers online and ultimately drive traffic to your website,
Why Successful Companies Use Blogs to Grow Their Business Did you know that nearly 40% of US companies use blogs for marketing purposes? Do you have a blog set up on your website yet? Here are some compelling reasons to consider it: Denver-area companies that blog receive 55% more website visitors than those companies that do not have a blog. B2C (Business-to-Consumer) companies that blog receive 88% more leads per month than those that
Identifying Your Best Clients One of the secrets to ensuring your success in inbound marketing and social media is to identify the “personas” that represent your “perfect” clients. In other words, what are the characteristics of the client that will make you the most money and make you happiest? You can have more than one perfect client persona, but generally you will not have more than four. Defining your customer is as important to Colorado-based companies
Do You Have Big Holes in Your Funnel? Here’s a fact that sometimes surprises our new clients, but it proves to be true over and over again. More than 75% of your best prospects are not ready to buy when they visit your site for the first time. 25% aren’t even ready to give you their contact information in exchange for a whitepaper or eBook. How do You Keep Your Visitors “Engaged?” The good news
The following is an excerpt from our eBook with HubSpot: “The Essential Step-by-Step Guide to Internet Marketing” (See the end of this post on how to download the full version of our book.) Creating an Effective Keyword Strategy What are Keywords? Keywords are words or phrases (phrases are known as “long-tail” keywords) that someone enters into the search box on search engines like Bing or Google or on social media sites like Twitter, Facebook and LinkedIn.