Telling Stories around the Digital Campfire I heard a friend of mine talking about a campfire analogy the other day. He used it in relation to social media (Facebook, LinkedIn, and Twitter). It’s about the best definition of social marketing I’ve heard yet. When a brand uses social media to connect with its audiences (customers, prospects, etc.), it’s the digital version of sitting around a fire—swapping stories, watching how people react, listening to others
Here are Six Tips to Use to Increase Your Leads While there seems to be some good news hidden among the economic hurdles in the economy, generating quality leads in today’s market is still a challenge. Here are six quick tips for Denver-based businesses to help you reach a broader market of your targeted prospects and increase your leads. It’s a game of inches. The fact is there are no silver bullets in today’s
Who’s Your Best Salesperson? (Hint: It should be your website!) Denver-metro based companies know that their website should be the “cookie jar” for communicating with both their current and potential customers. They know their site should be considered their “best salesperson.” So, when you are considering an update or redesign of your website, it’s very important to keep these priorities in mind. Make Your Website Your Best Salesperson Twelve Ways to Ensure You are
High website “conversion” rates (transforming your website’s visitors into sales leads), can be one of the most challenging results to achieve as a marketer. There are five steps you can take to increase the conversion rate on your website. The first step in your inbound marketing strategy is always to get your website found by your targeted customers (covered in my previous posts) and then providing those visitors with compelling reasons for them to take
Why is Inbound (Internet) Marketing Growing So Fast? While the Dow is bouncing around 12,000 again, the U.S. government continues to spend much more than it has, the economy is still striggling, and many traditional sales departments are hurting. But, our blog today is about something more positive — the fact that, just as we saw over fourteen years ago when there was a burst in the Internet bubble, financial pressure is forcing companies to become more efficient.