The following is an excerpt from our eBook with HubSpot: “The Essential Step-by-Step Guide to Internet Marketing” (See the end of this post on how to download the full version of our book.) Creating an Effective Keyword Strategy What are Keywords? Keywords are words or phrases (phrases are known as “long-tail” keywords) that someone enters into the search box on search engines like Bing or Google or on social media sites like Twitter, Facebook and LinkedIn.
Are you hesitating to begin your Search Engine Optimization (SEO) improvement project for your website? Lots of Denver clients hesitate when it comes to optimizing their site for Inbound Marketing because they aren’t sure what it means, what they should do and what outcomes to expect. The most important thing to know about SEO is that the majority of your website traffic is coming from search engines (mostly Google, Yahoo and Bing) so you need to ask yourself if
What About the Other Arrows in the Quiver, Mr. Hood? As you know, dbc is a marketing company that supports all aspects of Denver-area businesses marketing efforts. We focus a lot of our time supporting Inbound Marketing strategies for our clients. But, in these days of website banner ads, Google AdWords, Facebook Ads and Internet-based marketing options, we’ve noticed that some long-established, but “un-sexy” marketing methods may have been over-looked recently to the possible detriment
Telling Stories around the Digital Campfire I heard a friend of mine talking about a campfire analogy the other day. He used it in relation to social media (Facebook, LinkedIn, and Twitter). It’s about the best definition of social marketing I’ve heard yet. When a brand uses social media to connect with its audiences (customers, prospects, etc.), it’s the digital version of sitting around a fire—swapping stories, watching how people react, listening to others
Here are Six Tips to Use to Increase Your Leads While there seems to be some good news hidden among the economic hurdles in the economy, generating quality leads in today’s market is still a challenge. Here are six quick tips for Denver-based businesses to help you reach a broader market of your targeted prospects and increase your leads. It’s a game of inches. The fact is there are no silver bullets in today’s