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The new year is here! It’s time to grow your business back with direct mail! While some still believe that direct mail is old and outdated, it has been proved that a blend of engaging mail pieces and online features is an effective pairing. Direct mail and Response Builder has new ways to convert [...] The post New Year, New Opportunities for Reaching Customers appeared first on Plumb Marketing.

Multichannel marketing refers to using a combination of customer and prospect communication to attract business. It can include digital, storefront, mail, and mobile methods in any mix. The goal is to reach customers and give them choices about how they will interact with the organization. This article looks at the benefits and challenges of [...] The post What is Multichannel Marketing appeared first on Plumb Marketing.

Sendoso, a B2B gifting service, took time to survey their community, consisting of executives and sales and marketing professionals. They were able to gather a collection of soundbites which they put together to create a list of predictions for direct mail in 2021. This article compiles those 27 quotes from people in the know [...] The post Direct Mail Trends to look for in 2021 appeared first on Plumb Marketing.

Do you know who was appointed as the first Postmaster General in 1775? Do you know when the ZIP Code was first inaugurated? How about when the first self-adhesive stamp was introduced? The U.S. Postal Service has a rich history. How much do you know? While they may not show up on trivia night [...] The post Postal Service Trivia appeared first on Plumb Marketing.

With so many other available channels, especially in the digital space, is direct mail even relevant? Yes, and mostly because of digital “blindness” or online fatigue! With a 29% average return on investment, and 28% higher consumer spend, direct mail certainly has its place in today’s marketing mix. Full of statistics that will have [...] The post The Cure for Digital Fatigue appeared first on Plumb Marketing.

Wondering where all your business has gone? Feeling robbed? Our blog takes a look at Response Builder – a tool designed to help you track conversions. Optimize your messages across digital and direct mail campaigns and see real, consistent, and predictable results. Steal your business back from the competition, even on a limited budget. [...] The post Has the masked bandit run off with your business? appeared first on Plumb Marketing.

Marketing is a major part of business. Whether new or established for years, a marketing plan never goes away, but it does, and should, change. When COVID was first making its appearance, many companies stopped spending money on marketing, mostly because of uncertainty. Business owners, marketing professionals, salespeople were asking: What can we offer [...] The post Local Businesses Market Smarter During COVID appeared first on Plumb Marketing.

If you’ve ever wondered about demographics, what they include and why they matter, this is a great article to clear those up. Learn where to find demographics, how they are used, and examples. Understanding demographics will help you get better results by helping you creating better messaging and targeting. Start getting more specific and [...] The post Why Do Demographics Matter in Marketing? appeared first on Plumb Marketing.

If you aren’t using direct mail as a marketing strategy, it’s likely your competitors are speaking to your potential customers. Open and response rates with direct mail are better than ever and, for the right companies, are very successful. How do you know if it will be effective for you? How can you incorporate [...] The post Defining Direct Mail to Determine if it’s Right for You appeared first on Plumb Marketing.

“The more time you spend preparing on the front end, the better your back-end results will be.” Every marketing strategy we implement has to do one thing: create results. If it doesn’t, it needs to change. Direct mail has done just that, making it more effective than ever before due to data and technology [...] The post Direct Mail Plus Technology Equals Greater Success appeared first on Plumb Marketing.