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How did COVID-19 impact direct mail? How did it affect other marketing methods? What is the silver lining in all of this? This article draws on years of real-world experience, trends and data to reflect on the past, present and future of direct mail, print and digital advertising, as well as multichannel marketing as [...] The post The Future of Post-Pandemic Direct Mail appeared first on Plumb Marketing.

Hey roofers – is that crystal ball that predicts when and where hail strikes working for you or do you need a more practical, reliable, proactive solution? Plumb’s postcard direct mailing program targets prospects for you so you can do what you do best: roofing! Start planting seeds rather than storm chasing with handbills [...] The post Roofing & Marketing. A Perfect Match appeared first on Plumb Marketing.

There are several components of business that can be outsourced, and more specifically, components of marketing. Outsourcing marketing, as explained in this article, allow companies to leverage a high level of expertise, usually from a group of great marketing minds, rather than paying a single staff person. The article breaks down what a full [...] The post How To Best Take Advantage Of Outsourced Marketing appeared first on Plumb Marketing.

Wanting to target new residents in a specific area? A new mover direct mail campaign may be the marketing solution you’ve been looking for! This article takes an objective look at these campaigns and how to best use them to target your audience. Moving is expensive, and once the new resident needs products and [...] The post 3 Steps to Making New Mover Marketing Work for Your Business appeared first on Plumb Marketing.

Hail season is upon us. If only we had a crystal ball to know when and where hail will hit! Smart roofers understand that being proactive, rather than reactive, is the key to business longevity. Here are 3 reasons to consider a direct mail campaign specifically targeting homeowners and commercial property managers. Build Your [...] The post Hey Roofers! Hail Season is Here! appeared first on Plumb Marketing.

As businesses begin re-opening or continue to build, this article shares 5 reasons to be using direct mail now. It also offers tips for first-time direct mailers to get the most out of their campaigns. Seasoned direct mail promoters can also check in to make sure they are still on track with their strategy [...] The post Why Should You Use Direct Mail During COVID-19? appeared first on Plumb Marketing.

Targeted direct mail campaigns to new movers can be a game changer for certain businesses and industries. In Colorado alone, there are over 80,000 people relocating in and around the state each year. And, these movers are shaking out an average of $8 - $12 thousand dollars their first year in their new home. [...] The post Why You Should Target New Movers with Direct Mail appeared first on Plumb Marketing.

The post How was direct mail impacted during the COVID-19 pandemic? appeared first on Plumb Marketing.

Consumer buying has changed quite a bit because of the pandemic. As you evaluate your new sales goals and strategies, the importance of direct mail can’t be ignored. With email box filters, online ad blindness, and social disconnection, the value of personalized, engaging mail is resurging. Not convinced? This article shares information about the [...] The post Direct Mail Relevancy in a Pandemic Economy appeared first on Plumb Marketing.

If you are considering an ecommerce business, or expanding to sell more products online, it is likely you’ve thought about fulfillment. But, where do you start? This link is a valuable, downloadable resource that covers what fulfillment is, what the process looks like, and when to use a third-party provider. Fulfillment may be your [...] The post A Beginner’s Guide to Fulfillment appeared first on Plumb Marketing.