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DBC Digital | Plumb Marketing Services
  • Expertise
    • Digital Marketing
    • Video Marketing
    • Website Design
    • Creative Studio
    • Print and Mailing Services
      • Marketing Express Program
  • Work
  • About
  • Blog
  • Contact
    • Free Consultation
    • Refund and Delivery Policies
    • Terms of Service
  • Upload Your Files

Blog

Recent News for DBC Digital From Plumb Marketing (Our Parent Company)

The articles below originally appeared on Plumb Marketing.

  • Direct Mail ROI Calculator
    by Victoria Edstedt on January 19, 2023 at 2:00 pm

    Data driven decision-making requires data! Without it, you genuinely are guessing. If your direct mail campaign doesn’t have an easy way to track your return on investment, this handy calculator will help. In addition to providing some quick data, it is followed with some guidance on how to get the most out of your [...] The post Direct Mail ROI Calculator appeared first on Plumb Marketing.

  • 10 Tips for the New Direct Mail Climate
    by Victoria Edstedt on January 17, 2023 at 2:00 pm

    With the upcoming postage increase, this article is a must for any business who uses mail in their day-to-day operations or run a direct mail campaign. With tips to save on postage and increase response rates, we all can learn a little something. This is a super quick read, so take a couple minutes [...] The post 10 Tips for the New Direct Mail Climate appeared first on Plumb Marketing.

  • Direct Mail Marketing Strategies to Target Boomers, Gen X, Millennials and Gen Z
    by Victoria Edstedt on January 12, 2023 at 2:00 pm

    Four generations of consumers – it's a lot to manage but Entrepreneur magazine has written a great article to help us understand how each generation likes to engage with business. Target each generation with direct mail in different ways to get the most bang for your marketing dollar. The article gives three usable tips [...] The post Direct Mail Marketing Strategies to Target Boomers, Gen X, Millennials and Gen Z appeared first on Plumb Marketing.

  • The Top Marketing Trends of 2023 & How They’ve Changed Since 2022
    by Victoria Edstedt on January 10, 2023 at 2:00 pm

    With data from over 1000 marketing professionals, Hubspot has compiled information that reveals the top trends for the new year. Making these tweaks will keep your business moving into the future. From content to social media, AI and privacy, the knowledge of what’s happening and what’s up and coming will keep you ahead of [...] The post The Top Marketing Trends of 2023 & How They’ve Changed Since 2022 appeared first on Plumb Marketing.

  • Is Direct Mail Still Relevant in 2023?
    by Victoria Edstedt on January 4, 2023 at 4:00 pm

    The quick answer is a resounding YES! The longer answer, including strategies for how to leverage direct mail to your advantage follows: Target the generations effectively. Entrepreneur.com published an article we love about how each generation sees and interacts with direct mail. Overall, the most effective way to use direct mail is with a [...] The post Is Direct Mail Still Relevant in 2023? appeared first on Plumb Marketing.

  • 8 Benefits of Outsourcing Order Fulfillment for Your Retail Business
    by Victoria Edstedt on December 29, 2022 at 2:00 pm

    Have you considered third party order fulfillment for your business? This Shopify article looks specifically at retail benefits of outsourcing and the pros might surprise you. Are you hindering growth by keeping it in-house?  Look at that question and more with this thought-provoking article. And, if you are looking for a local fulfillment provider, [...] The post 8 Benefits of Outsourcing Order Fulfillment for Your Retail Business appeared first on Plumb Marketing.

  • Using Promotional Products to Improve Your Business Marketing Strategy
    by Victoria Edstedt on December 27, 2022 at 2:00 pm

    Promotional products include more than you expect. This article looks at what promotional products are, why your customers (and prospects) want them, and how to leverage them to grow your business. If you are looking for a new and creative way to promote your business and grow your brand recognition in 2023, this article [...] The post Using Promotional Products to Improve Your Business Marketing Strategy appeared first on Plumb Marketing.

  • The Evolution of Direct Mail Marketing
    by Victoria Edstedt on December 22, 2022 at 2:00 pm

    This blog written specifically for retail businesses takes a look at the progression of direct mail. Not only is it a brief history lesson, it explains how to leverage it for success in today’s digital world.  Direct mail, when coupled with data and online cross promotion, is one of the most effective forms of [...] The post The Evolution of Direct Mail Marketing appeared first on Plumb Marketing.

  • US Postal Service Submits Filing for Price Increase to Go Into Effect January 2023
    by Victoria Edstedt on December 20, 2022 at 2:00 pm

    Postal customers will see a small increase in January 2023 as well as July 2023. Rates aren’t just going up a set amount, they are increasing in some circumstances more than others and this article lays out those changes and answers some frequently asked questions about the matter. If mailing is part of your [...] The post US Postal Service Submits Filing for Price Increase to Go Into Effect January 2023 appeared first on Plumb Marketing.

  • 7 Strategies for Nonprofits to Maximize Direct Mail Fundraising
    by Victoria Edstedt on December 15, 2022 at 2:00 pm

    Non-profits must find the balance in their budgets – spending money to fundraise is one of the trickier skills. This article dives into 7 strategies to help do just that. Maximize your budget and time with these tips. Written by a non-profit marketing professional himself, these tips help non-profits improve their marketing from day [...] The post 7 Strategies for Nonprofits to Maximize Direct Mail Fundraising appeared first on Plumb Marketing.


Inbound (Internet) Marketing: Improving Your Visitor Conversion Rate

Posted by DBC Digital on  October 11, 2011

Comments Off on Inbound (Internet) Marketing: Improving Your Visitor Conversion Rate
Category: INTERNET MARKETING
High website “conversion” rates (transforming your website’s visitors into sales leads), can be one of the most challenging results to achieve as a marketer.   There are five steps you can take to increase the conversion rate on your website.  The first step in your inbound marketing strategy is always to get your website found by your targeted customers (covered in my previous posts) and then providing those visitors with compelling reasons for them to take
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Why is Inbound (Internet) Marketing Growing So Fast?

Posted by DBC Digital on  October 5, 2011

Comments Off on Why is Inbound (Internet) Marketing Growing So Fast?
Category: INTERNET MARKETING, PPC ADVERTISING, SOCIAL MEDIA MARKETING, STRATEGY, WEBSITE DEVELOPMENT
Why is Inbound (Internet) Marketing Growing So Fast? While the Dow is bouncing around 12,000 again, the U.S. government continues to spend much more than it has, the economy is still striggling, and many traditional sales departments are hurting. But, our blog today is about something more positive — the fact that, just as we saw over fourteen years ago when there was a burst in the Internet bubble, financial pressure is forcing companies to become more efficient.
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What Is Inbound (Internet) Marketing?

Posted by DBC Digital on  September 21, 2011

Comments Off on What Is Inbound (Internet) Marketing?
Category: INTERNET MARKETING
Not Your Parents’ Marketing System   Denver companies using an effective internet marketing strategy can open up your company to an entirely new base of consumers. In fact, some of the best “advertising” these days isn’t really advertising at all. This new strategy is called “Inbound Marketing” and it takes place on the internet because it provides you with affordable access to a much larger number of people than print, radio or television marketing can. 
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The 5 Most Effective Internet Marketing Strategies

Posted by DBC Digital on  September 20, 2011

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Category: STRATEGY
The 5 Most Effective Internet Marketing Strategies Easy, Right? Because your product or service is so good, marketing it on the internet should be easy, right?  Well, unless successful marketing happens to be your day job, then, not so much. So how do you do it?  Let’s look at the top 5 most effective internet marketing strategies in use today. Your Goal The internet handles a staggering, ever-increasing amount of information. And you, as a
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