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In 2020, the global direct mail advertising market size was around $58 billion dollars. This number is expected to increase by 5% in 2021 due to business recovery measures caused by the pandemic. But, the recovery won’t only last through 2021. Growth is forecasted to stay strong until at least 2025 and this article [...] The post The Benefits of Direct Mail Grew in 2021 and These Stats Prove It appeared first on Plumb Marketing.

Entrepreneur Magazine gives us another great resource with this article full of practical advice for knowing when it is time to outsource fulfillment. Each suggestion breaks down the whys behind the advice, allowing it to resonate in simple terms for businesses on the fence about the value and timing of fulfillment outsourcing. If space [...] The post Three Real Examples of Fulfillment Outsourcing Success appeared first on Plumb Marketing.

We’ve been talking a lot about multi-channel marketing – that is, sharing a consistent, deliberate message across multiple channels. The stats show this is more effective than simply digital or print alone. The future takes multi-channel marketing one step further by adding personalization and trigger-based marketing. Learn more about this strategy as well as [...] The post What is Omni- or Opti- Channel Marketing? appeared first on Plumb Marketing.

Campaign & Election’s Creative Summit recently featured a panel who discussed the trends of 2020’s direct mail. They took a look at exactly what was effective and what is expected to be successful for 2022. Several out-of-the-box ideas came from the innovation required in direct mail when other methods weren’t available during the pandemic. [...] The post 2022 Political Mail Campaigns Forecasting More Creativity appeared first on Plumb Marketing.

With personalized postcards and direct mail campaigns, non-profits have an opportunity to grow awareness and increase donations for their organizations. Plus, when nonprofits thank their donors, it makes a lasting impression and results in even more contributions. How can gratitude grow your nonprofit? We believe it drives it in three ways: Acknowledging Givers Feeds [...] The post Using Gratitude to Grow Your Non-Profit appeared first on Plumb Marketing.

Want to know what other small businesses are spending on marketing and where? What to hear about some ads that went viral? This robust and stat-filled article breaks down what advertisers are doing and where they are spending time and money, and where they expect to spend it in the future. If you want [...] The post New Trends Small Businesses Need to Know appeared first on Plumb Marketing.

When the phone book died as a marketing method, many marketers began throwing direct mail into that same recycle bin. But should they? Does direct mail still work in this digital age? If it surprises you to hear that yes, it is still effective, you may want to take a few minutes to read [...] The post Does Direct Mail Still Work in the Digital Age? appeared first on Plumb Marketing.

We’ve all received direct mail postcards as some time in our lives. Maybe it is our curiosity to see what’s new or what deals we may snag, or the colors that engage our interest, but something draws us to them. It’s for this reason business owners, especially those in the home and home repair [...] The post 5 Tips for Postcard Direct Marketing Success appeared first on Plumb Marketing.

Improved mail engagement rates was one positive impact of COVID, and this article explains the phenomenon as well as the expected trends. Some quotes, stats, and benefits of direct mail help this be an engaging and encouraging read for small business owners and marketers. If you’d like to see a snippet of an interview [...] The post COVID-19 Boosted Direct Mail Engagement in 2020 appeared first on Plumb Marketing.

If you are doing your large printing jobs in-house and wondering if outsourcing makes more sense, this quick article helps break down the benefits, and barriers to in-house and outsourcing your printing needs. Facing making repairs or replacements to owned equipment, or renewing your lease another year and unsure if it’s cost effective, this [...] The post 5 Benefits of Outsourcing Your Printing Needs appeared first on Plumb Marketing.