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Despite the rise of digital marketing, direct mail continues to perform well and there are several reasons why. This article explains what direct mail marketing is, why it is still relevant (maybe more than ever before thanks to COVID), direct mail best practices, and more. With fun examples of a few creative and effective [...] The post Is Direct Mail Marketing Effective Anymore? appeared first on Plumb Marketing.

When uncertainty hits, it is a natural response to pull back. We limit risk and exposure trying to protect ourselves from further loss. However, time (and research) has shown that those who continue to market during downturns and crisis recover quicker when the economy once again shifts upwards. This doesn’t mean that full budgets [...] The post Superheroes Won’t Save Your Business, But Effective Marketing Will appeared first on Plumb Marketing.

It’s more than just marketing during these times that helps us survive in business. In this meaty yet concise article we are asked some pointed questions to find answers that will help us position our companies for economic rebound. The author encourages us to look at four main areas of our businesses and offers [...] The post Survive or Thrive in COVID-19 Times appeared first on Plumb Marketing.

While some small business owners question whether they should be marketing during these uncertain times, others are looking at the past for hints on how to make it through an economic downturn. While this COVID crisis is not identical, the 2008 recession taught us some things about how to not only survive but to [...] The post How Are You Staying Connected with Your Market? appeared first on Plumb Marketing.

As many local businesses reopen their doors and welcome customers safely back in, owners are left wondering if they should be marketing. Looking back at the 2008 economic recession gives us some clues about how to survive, and even thrive during these times. There are two main factors it taught us: Businesses who continued [...] The post Recovering and Reopening – Marketing Through and Out of COVID appeared first on Plumb Marketing.

Your print marketing should reflect the professionalism of your brand. Getting the job done right the first time, and having access to more design options and finishes are just a few of the benefits. This article breaks down the advantages and their value. If you’ve been doing printing in-house and want to explore more [...] The post 4 Advantages of Professional Printing Services appeared first on Plumb Marketing.

Political mail consultants are dealing with new challenges as topics such as wearing masks has become partisan. Mail delivery, processing and delivery issues can create concerns, as well as images to feature during the pandemic. With a bipartisan voice, this article looks at how political mail consultants are overcoming current challenges in order to [...] The post Political Mail Consultant Strategies for Overcoming Pandemic Challenges appeared first on Plumb Marketing.

In this article, print marketing pieces are looked at on an individual basis, making a case for the use of certain items including business cards, postcards, menus, brochures and direct mail. A well-rounded marketing approach includes both print and digital methods in order to create the seven ‘touches’ needed to convert prospects into clients. [...] The post Do Small Businesses Need Print Marketing? appeared first on Plumb Marketing.

COVID-19 has brought about a new world for many of us and has impacted the political culture. Political mail has always played an important role, but how has it changed in the light of the pandemic? How should it change? This article takes a look at current strategies and what is likely to have [...] The post Political Mail in a COVID-19 World appeared first on Plumb Marketing.

Campaigns and Elections shares three reasons why direct mail is growing and the impact of this expansion, particularly in the world of political campaigns. Each of the reasons dives into the past, present and future of direct mail in politics with tremendous insight and understanding of the current political climate. Check out this important [...] The post Three Reasons Why Direct Mail is Growing appeared first on Plumb Marketing.