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Data driven decision-making requires data! Without it, you genuinely are guessing. If your direct mail campaign doesn’t have an easy way to track your return on investment, this handy calculator will help. In addition to providing some quick data, it is followed with some guidance on how to get the most out of your [...] The post Direct Mail ROI Calculator appeared first on Plumb Marketing.

With the upcoming postage increase, this article is a must for any business who uses mail in their day-to-day operations or run a direct mail campaign. With tips to save on postage and increase response rates, we all can learn a little something. This is a super quick read, so take a couple minutes [...] The post 10 Tips for the New Direct Mail Climate appeared first on Plumb Marketing.

Four generations of consumers – it's a lot to manage but Entrepreneur magazine has written a great article to help us understand how each generation likes to engage with business. Target each generation with direct mail in different ways to get the most bang for your marketing dollar. The article gives three usable tips [...] The post Direct Mail Marketing Strategies to Target Boomers, Gen X, Millennials and Gen Z appeared first on Plumb Marketing.

With data from over 1000 marketing professionals, Hubspot has compiled information that reveals the top trends for the new year. Making these tweaks will keep your business moving into the future. From content to social media, AI and privacy, the knowledge of what’s happening and what’s up and coming will keep you ahead of [...] The post The Top Marketing Trends of 2023 & How They’ve Changed Since 2022 appeared first on Plumb Marketing.

The quick answer is a resounding YES! The longer answer, including strategies for how to leverage direct mail to your advantage follows: Target the generations effectively. Entrepreneur.com published an article we love about how each generation sees and interacts with direct mail. Overall, the most effective way to use direct mail is with a [...] The post Is Direct Mail Still Relevant in 2023? appeared first on Plumb Marketing.

Have you considered third party order fulfillment for your business? This Shopify article looks specifically at retail benefits of outsourcing and the pros might surprise you. Are you hindering growth by keeping it in-house?  Look at that question and more with this thought-provoking article. And, if you are looking for a local fulfillment provider, [...] The post 8 Benefits of Outsourcing Order Fulfillment for Your Retail Business appeared first on Plumb Marketing.

Promotional products include more than you expect. This article looks at what promotional products are, why your customers (and prospects) want them, and how to leverage them to grow your business. If you are looking for a new and creative way to promote your business and grow your brand recognition in 2023, this article [...] The post Using Promotional Products to Improve Your Business Marketing Strategy appeared first on Plumb Marketing.

This blog written specifically for retail businesses takes a look at the progression of direct mail. Not only is it a brief history lesson, it explains how to leverage it for success in today’s digital world.  Direct mail, when coupled with data and online cross promotion, is one of the most effective forms of [...] The post The Evolution of Direct Mail Marketing appeared first on Plumb Marketing.

Postal customers will see a small increase in January 2023 as well as July 2023. Rates aren’t just going up a set amount, they are increasing in some circumstances more than others and this article lays out those changes and answers some frequently asked questions about the matter. If mailing is part of your [...] The post US Postal Service Submits Filing for Price Increase to Go Into Effect January 2023 appeared first on Plumb Marketing.

Non-profits must find the balance in their budgets – spending money to fundraise is one of the trickier skills. This article dives into 7 strategies to help do just that. Maximize your budget and time with these tips. Written by a non-profit marketing professional himself, these tips help non-profits improve their marketing from day [...] The post 7 Strategies for Nonprofits to Maximize Direct Mail Fundraising appeared first on Plumb Marketing.