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When people move from one home to another, they are in a transitional stage that necessitates spending money. Often this includes home improvement and home goods like furniture, appliances and décor. Additional spending and research is done in the areas of car buying, wedding planning and new baby preparations. Does any of that surprise [...] The post You’ll Be Surprised by the Industries That Could Benefit from New Mover Direct Mail appeared first on Plumb Marketing.

Stepping back and playing it safe in regards to marketing and outreach has historical been unsuccessful, yet many of us do that in uncertain times. When non-profits already struggle to function under tight budget, the thought of slowing contributions can be a nightmare. But, according to this article, the solution isn’t cutting back on [...] The post Non-profit Direct Mail Strategies During the COVID-19 Crisis appeared first on Plumb Marketing.

The average American is subjected to thousands of advertisements every single day. Those spending a lot of time online (and who isn’t these days), are bombarded, and therefore go “blind” to ads, making it a challenge for marketers to reach potential consumers. This article looks at the problems with online marketing and how to [...] The post The Power of Direct Mail in the Digital Age appeared first on Plumb Marketing.

Remote work and shelter-in-place orders have changed the purchasing habits of many consumers. Buying through online channels, contactless pick-up, and delivery options are the new normal. It also has consumers running to their mailboxes more than ever. Direct mail has a unique opportunity right now to reach those at home and looking to make [...] The post Staying at Home and Opening Mail: How The Pandemic Has Changed Direct Mail appeared first on Plumb Marketing.

With half of 2020 behind us, along with the devastating economic blow created by COVID-19, re-evaluating marketing goals and making adjustments as we begin re-entry is critical. Direct mail is reaching the remote, home-based workforce while also cutting through the digital marketing clutter of emails, ad blocking, and ad blindness. Multichannel approaches that combine [...] The post Planning Your Direct Mail Campaign Towards Your Marketing Goals appeared first on Plumb Marketing.

During the 2018 prime election season, Plumb Marketing mailed almost 16 million pieces of political mail. This year, direct mail has even more of an impact because more people are home due to COVID-19. With the WHO and CDC announcing there is no evidence of coronavirus transmission through mail or packages, people are looking [...] The post How Political Direct Mail is Changing During the Pandemic appeared first on Plumb Marketing.

While the article was written pre-COVID-19, the important concepts that include personalization and high value have never been truer. Discover the cost savings and return-on-investment boosting tricks of direct mail in this quick article. Direct mail is cutting through the over-clutter of email inboxes with high quality and value, personalized, and tangible mail pieces [...] The post Have These 2020 Direct Mail Predictions Proven True? appeared first on Plumb Marketing.

In the current political climate, cutting through the noise and taking a stand has never been more important. Connecting to voters with your message through direct mail is perfect for this, and the fact that it is also viewed as the trustworthiest form of political marketing, is a bonus! This article is an interview [...] The post Top Political Mail Trends to Look for in 2020 appeared first on Plumb Marketing.

Research is showing a greater than 60% increase on direct mail campaign returns when they are blended with an online marketing channel such as email, social media, digital retargeting and PPC advertising. This data is critical in helping business owners using any marketing medium to increase engagement – whether from consumers, patients, or voters. [...] The post The On- and Offline Marketing Blend Secret appeared first on Plumb Marketing.

Nearly 70,000 people moved to Colorado in 2019, and today, despite the COVID-19 pandemic, our local real estate market is very active. As we all begin the re-entry process, people are relocating and as local business owners or healthcare providers, it’s a great time to introduce yourself. How has the pandemic changed direct mail? [...] The post Turn New Movers into Loyal Customers with a New Mover Direct Mail Campaign appeared first on Plumb Marketing.