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DBC Digital | Plumb Marketing Services
  • Expertise
    • Digital Marketing
    • Video Marketing
    • Website Design
    • Creative Studio
    • Print and Mailing Services
      • Marketing Express Program
  • Work
  • About
  • Blog
  • Contact
    • Free Consultation
    • Refund and Delivery Policies
    • Terms of Service
  • Upload Your Files

Blog

Inbound (Internet) Marketing: Improving Your Visitor Conversion Rate

Posted by DBC Digital on  October 11, 2011

Comments Off on Inbound (Internet) Marketing: Improving Your Visitor Conversion Rate
Category: INTERNET MARKETING
High website “conversion” rates (transforming your website’s visitors into sales leads), can be one of the most challenging results to achieve as a marketer.   There are five steps you can take to increase the conversion rate on your website.  The first step in your inbound marketing strategy is always to get your website found by your targeted customers (covered in my previous posts) and then providing those visitors with compelling reasons for them to take
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Why is Inbound (Internet) Marketing Growing So Fast?

Posted by DBC Digital on  October 5, 2011

Comments Off on Why is Inbound (Internet) Marketing Growing So Fast?
Category: INTERNET MARKETING, PPC ADVERTISING, SOCIAL MEDIA MARKETING, STRATEGY, WEBSITE DEVELOPMENT
Why is Inbound (Internet) Marketing Growing So Fast? While the Dow is bouncing around 12,000 again, the U.S. government continues to spend much more than it has, the economy is still striggling, and many traditional sales departments are hurting. But, our blog today is about something more positive — the fact that, just as we saw over fourteen years ago when there was a burst in the Internet bubble, financial pressure is forcing companies to become more efficient.
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What Is Inbound (Internet) Marketing?

Posted by DBC Digital on  September 21, 2011

Comments Off on What Is Inbound (Internet) Marketing?
Category: INTERNET MARKETING
Not Your Parents’ Marketing System   Denver companies using an effective internet marketing strategy can open up your company to an entirely new base of consumers. In fact, some of the best “advertising” these days isn’t really advertising at all. This new strategy is called “Inbound Marketing” and it takes place on the internet because it provides you with affordable access to a much larger number of people than print, radio or television marketing can. 
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The 5 Most Effective Internet Marketing Strategies

Posted by DBC Digital on  September 20, 2011

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Category: STRATEGY
The 5 Most Effective Internet Marketing Strategies Easy, Right? Because your product or service is so good, marketing it on the internet should be easy, right?  Well, unless successful marketing happens to be your day job, then, not so much. So how do you do it?  Let’s look at the top 5 most effective internet marketing strategies in use today. Your Goal The internet handles a staggering, ever-increasing amount of information. And you, as a
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Recent News for DBC Digital From Plumb Marketing (Our Parent Company)

The articles below originally appeared on Plumb Marketing.

  • New Year, New Opportunities for Reaching Customers
    by Victoria Edstedt on January 19, 2021 at 2:00 pm

    The new year is here! It’s time to grow your business back with direct mail! While some still believe that direct mail is old and outdated, it has been proved that a blend of engaging mail pieces and online features is an effective pairing. Direct mail and Response Builder has new ways to convert [...] The post New Year, New Opportunities for Reaching Customers appeared first on Plumb Marketing.

  • What is Multichannel Marketing
    by Victoria Edstedt on January 14, 2021 at 2:00 pm

    Multichannel marketing refers to using a combination of customer and prospect communication to attract business. It can include digital, storefront, mail, and mobile methods in any mix. The goal is to reach customers and give them choices about how they will interact with the organization. This article looks at the benefits and challenges of [...] The post What is Multichannel Marketing appeared first on Plumb Marketing.

  • Direct Mail Trends to look for in 2021
    by Victoria Edstedt on January 12, 2021 at 8:22 pm

    Sendoso, a B2B gifting service, took time to survey their community, consisting of executives and sales and marketing professionals. They were able to gather a collection of soundbites which they put together to create a list of predictions for direct mail in 2021. This article compiles those 27 quotes from people in the know [...] The post Direct Mail Trends to look for in 2021 appeared first on Plumb Marketing.

  • Postal Service Trivia
    by Victoria Edstedt on January 5, 2021 at 2:00 pm

    Do you know who was appointed as the first Postmaster General in 1775? Do you know when the ZIP Code was first inaugurated? How about when the first self-adhesive stamp was introduced? The U.S. Postal Service has a rich history. How much do you know? While they may not show up on trivia night [...] The post Postal Service Trivia appeared first on Plumb Marketing.

  • The Cure for Digital Fatigue
    by Victoria Edstedt on December 31, 2020 at 2:00 pm

    With so many other available channels, especially in the digital space, is direct mail even relevant? Yes, and mostly because of digital “blindness” or online fatigue! With a 29% average return on investment, and 28% higher consumer spend, direct mail certainly has its place in today’s marketing mix. Full of statistics that will have [...] The post The Cure for Digital Fatigue appeared first on Plumb Marketing.

  • Has the masked bandit run off with your business?
    by Victoria Edstedt on December 29, 2020 at 2:00 pm

    Wondering where all your business has gone? Feeling robbed? Our blog takes a look at Response Builder – a tool designed to help you track conversions. Optimize your messages across digital and direct mail campaigns and see real, consistent, and predictable results. Steal your business back from the competition, even on a limited budget. [...] The post Has the masked bandit run off with your business? appeared first on Plumb Marketing.

  • Local Businesses Market Smarter During COVID
    by Victoria Edstedt on December 22, 2020 at 2:00 pm

    Marketing is a major part of business. Whether new or established for years, a marketing plan never goes away, but it does, and should, change. When COVID was first making its appearance, many companies stopped spending money on marketing, mostly because of uncertainty. Business owners, marketing professionals, salespeople were asking: What can we offer [...] The post Local Businesses Market Smarter During COVID appeared first on Plumb Marketing.

  • Why Do Demographics Matter in Marketing?
    by Victoria Edstedt on December 17, 2020 at 2:00 pm

    If you’ve ever wondered about demographics, what they include and why they matter, this is a great article to clear those up. Learn where to find demographics, how they are used, and examples. Understanding demographics will help you get better results by helping you creating better messaging and targeting. Start getting more specific and [...] The post Why Do Demographics Matter in Marketing? appeared first on Plumb Marketing.

  • Defining Direct Mail to Determine if it’s Right for You
    by Victoria Edstedt on December 15, 2020 at 2:00 pm

    If you aren’t using direct mail as a marketing strategy, it’s likely your competitors are speaking to your potential customers. Open and response rates with direct mail are better than ever and, for the right companies, are very successful. How do you know if it will be effective for you? How can you incorporate [...] The post Defining Direct Mail to Determine if it’s Right for You appeared first on Plumb Marketing.

  • Direct Mail Plus Technology Equals Greater Success
    by Victoria Edstedt on December 10, 2020 at 2:00 pm

    “The more time you spend preparing on the front end, the better your back-end results will be.” Every marketing strategy we implement has to do one thing: create results. If it doesn’t, it needs to change. Direct mail has done just that, making it more effective than ever before due to data and technology [...] The post Direct Mail Plus Technology Equals Greater Success appeared first on Plumb Marketing.

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