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Nearly 14% of the population moves on an annual basis. In the first 3 months their new place, they re-establish their biggest needs, including finding a new doctor, dentist, urgent/emergency services and more. As a health and wellness provider, you have two options – be proactive and target them, or be passive and hope [...] The post Medical Offices- The Secret Marketing Strategy You Should Know Now appeared first on Plumb Marketing.

As business owners, we are often looking for an effective and simple way to connect us to our customers and that next sale. We want to be on our customer’s mind, whether to encourage more business or to spark a referral. How we present ourselves (our marketing), is meant to build our client list. [...] The post Reach More Customers with Multi-Channel Marketing appeared first on Plumb Marketing.

What if there was a marketing method that was proven to be an effective and safe investment? Consistent, predictable ROI is possible with direct mail – we can prove it! New technology is not only helping small business owners improve direct mail campaigns, but it is also showing that direct mail is more effective [...] The post Data Backed Direct Mail Stats Every Small Business Owner Should Know appeared first on Plumb Marketing.

What would business look like if your raving fans started selling your services on your behalf? Well, that’s what Plumb’s Job Site Mailer program is all about. Let your good work market to neighbors of your happy clients to increase impact, interest, and new revenue. 92% of buyers trust referrals from people they know. [...] The post Convert Neighbors to Buyers with Direct Mail appeared first on Plumb Marketing.

Direct mail in 2021? Yes! If direct mail isn’t part of your 2021 marketing plan, it should be. The key to creating a great direct mail campaign is to use new technologies, including data, to target, track, and personalize your mail. Then, use more technology to re-target prospects both on and offline with Plumb’s [...] The post Using Direct Mail to Increase Sales appeared first on Plumb Marketing.

purchase is a wise investment? While many offices have modern printers to handle the bulk of their marketing printing needs, there are some reasons to consider outsourcing bulk needs rather than printing in-house. Space constraints, ink and equipment expenses, limited options, and safety can all play a role in how organizations choose whether to [...] The post The Value of Outsourcing Printing Services appeared first on Plumb Marketing.

If you want the unbiased truth about whether you should outsource your marketing, this is the article for you. The writer shares both pros and cons of either option and gives recommendations with the small business owner (5-50 employees) in mind. A fun read written without jargon, it gives experienced advice and resources to [...] The post Outsourcing Marketing – Yes or No? appeared first on Plumb Marketing.

We all know that effective mail campaigns are targeted and personalized, and what better way to do that than with a birthday card? When consumers feel extra special from one of their favorite brands, it builds loyalty, sales, and referrals. And, implementing a birthday card direct mail program is easier than you think. Set [...] The post How to Create a Personalized Birthday Direct Mail Program appeared first on Plumb Marketing.

Advertising and marketing are an important part of any business. The first impression of our products and services leads to sales and clients. We want to reach as many people as possible, and we want to do it in a way that makes our potential customers think about us throughout their day, week, month [...] The post 3 Direct Mail Trends To Watch In 2021 appeared first on Plumb Marketing.

According to this article, only about 2% of digital ads get the general consumer’s attention every day. “Consumers have developed an autonomous mental screening process” that blocks out advertisements. Some call this “banner blindness” when talking about online ads. This means getting through the digital noise is more important than ever. How is that [...] The post Is Direct Mail Still Relevant in the Digital Age? appeared first on Plumb Marketing.