Identifying Your Best Clients
One of the secrets to ensuring your success in inbound marketing and social media is to identify the “personas” that represent your “perfect” clients. In other words, what are the characteristics of the client that will make you the most money and make you happiest?
You can have more than one perfect client persona, but generally you will not have more than four.
Defining your customer is as important to Colorado-based companies as defining your products or naming your business.
Nine Questions That Will Help You Identify Your Perfect Client
Answer the questions below as honestly as you can. Be careful not to project your expectations or hopes on to the answers. Be candid with yourself. There is an old saying that goes: “If you think everyone is your client, then really, no one is.” Be strict with yourself in this regard. This will help you determine who your perfect, solid customer really is.
Hint: If you are not sure how to answer some of the questions, take a look at your customer list from the previous year and see who were your most profitable clients and then look for any common traits among them.
Here are the nine questions:
- Is my ideal prospect a male or female?
- Is this person a decision-maker or a support person?
- What is the income-level of this person?
- What is the level of education they typically have?
- How does this person use the product or service I supply?
- Can this person afford my product or service?
- Does this person use my product or service themselves, or do they more often give it as a gift?
- Where does this person look for support or validation that my product will work for them? Friends, social media, website reviews, etc.
Once you have this written out, you will have a good picture of what to include on your website, ads, blogs and newsletters.
Now, Keep Your Answers In Mind
Each time you have an opportunity to create content for your site, or to communicate with your prospects, keep these “personas” in mind. It will help bring clarity to your priorities and help make it easier to focus on the clients that will make you money and help you grow your business.
What are your thoughts? Leave us your comments below, and we’ll write a follow-up post with your input.
