You may be an experienced social media marketer; in fact, if you’re like a growing number of employees and team members (or clients of dbc!) in the Denver area, you’re becoming a real pro and understand how valuable being active with social media can be. But what about the C-Suite? You know, the top executives in your company lurking around in the background, happy to let others do the posting, friending and tweeting?
Let’s assume you’ve already convinced them of the value of social media for your business. Now that they’re on board, how do you get them actively involved?
For many busy executives, the hesitation is due to a fear of the time commitment. Having a carefully planned-out approach to daily social media marketing, as well as a clear strategy, may help alleviate this fear. Getting help from an experienced social media service in Denver is not a bad idea, either.
Here are some ideas to help take your C-Suite from passive observers to active players:
1. Break Down the Schedule
Plan out a set-up schedule, or, the actions needed for your C-Suite to get started with social media. This will make the process less intimidating and more doable for busy, stressed-out executives. It might include:
- Time required to set up accounts
- List of all daily activities
- List of all weekly activities
Here’s a tip: Schedule an initial educational meeting with executives where you lead them through the process and give them opportunities to get hands-on with these activities. Make sure that each member of your C-Suite is set up to have access to all accounts and tools at this time.
2. Set Expectations
Your execs want to know up front how much time their social media engagement will take each day and each week. This depends on certain factors, such as which activities each individual will engage in. Go over the scenarios, find out which activities each executive is interested in, set their expectations and be realistic.
For example, setting up a LinkedIn account might take less than an hour, and involve about an hour of activity each week.
3. Prioritize and assign
How important is each social media account? Who should be involved in each one? You may be focusing on Twitter, you may be going deep with Google Plus, or you may be dabbling in a little of each. Let your C-Suite try them all out and decide which activities they want to be involved in. Then assign daily and weekly activities according to the time commitment and how much time each executive has to spend.
For example, LinkedIn offers your top executives the opportunity to make direct connections with fellow businesspeople. Your CEO may welcome this as a quick and easy way to create a network of professionals in the industry, and a place to share resources and ideas without having to travel or make phone calls.
4. Offer analytics
We all know that the C-Suite loves measurable results. Provide them with a way to track the results of the social media marketing campaign through monitoring software. A social media service in Denver is the simple and easy way to monitor your social media conversations and feedback to get the best results.
Is it time for your C-Suite to get involved with social media? In today’s digital marketing environment, the real question is—can they afford not to? Use these tips to help your reluctant higher-ups harness the power of social media and gain greater marketing success this year.
Give us a couple of examples of how you got Social Media going in the C_Suite. We’ll publish some of the best ones in a follow-up posting!
