DBC Digital | Plumb Marketing Services
  • Expertise
    • Digital Marketing
    • Video Marketing
    • Website Design
    • Creative Studio
    • Print and Mailing Services
      • Marketing Express Program
  • Work
  • About
  • Blog
  • Contact
    • Free Consultation
    • Refund and Delivery Policies
    • Terms of Service
  • Upload Your Files
DBC Digital | Plumb Marketing Services
  • Expertise
    • Digital Marketing
    • Video Marketing
    • Website Design
    • Creative Studio
    • Print and Mailing Services
      • Marketing Express Program
  • Work
  • About
  • Blog
  • Contact
    • Free Consultation
    • Refund and Delivery Policies
    • Terms of Service
  • Upload Your Files
Posted by DBC Digital on
 March 2, 2012

Inbound Marketing or Sales Reps: Which Comes First?

We had a client ask us the other day if they should invest in Inbound Marketing (SEO, Blogging, Social Media, etc.) services before or after they hire new sales reps.

With the economy finally starting to make gains, Denver-based companies are looking at what they can do to move out of survival mode and start growing again. Since more leads and new customers are the key to growth, many companies start thinking about hiring additional sales people to begin building new prospects.

That is logical and we are big fans of great sales people.

But with the growth of Inbound Marketing, hiring new salespeople right away may not always be the best answer for your company.  At least not early in the recovery cycle.  In many cases, jumpstarting lead generation and improving ROI might be better handled through investing in Inbound Marketing.

Why? Here are the top five reasons:

1. Inbound Marketing Generates leads around-the-clock.  No matter how dedicated your potential new sales professionals are, they can’t generate leads around-the-clock like Inbound Marketing does. Humans need to eat and sleep!  With Inbound Marketing, your content and offers attract leads on your visitor’s schedule, without any “after-hours” restrictions. In many cases, the after-hours time-frame is when many of your prospects have time to look for solutions to their challenges and find your information.

2. Multiple “experts” for the price of one – When hiring an Inbound Marketing agency, your organization has access to a marketing strategist, a social media expert, an experienced web designer, a content developer and a data analyst for about the same cost as adding one sales rep.

3. Qualified leads, every time – Because prospects “self-identify” themselves and willingly share their contact information in exchange for access to your content, every lead is pre-qualified before a phone call is ever made.  Potential buyers come to you rather than you having to search them out.

4. No leads left behind – Even with the best intentions, personal follow-up sometimes falls short. Fortunately, there are very effective tools offered from a number of Inbound Marketing software companies (HubSpot, Marketo) that offer great Lead “Nurturing” tools that will automate your follow-up communications based on your pre-set timing and messages. As a result, leads don’t fall through the cracks!

5. Reduced cost per lead – In 2011, the average cost per lead for outbound (traditional marketing) -dominated businesses was $373 (from Hubpsot’s 2012 State of Inbound Marketing) per lead, while businesses using Inbound Marketing services reported their lead costs averaged $143. Inbound marketing-dominated organizations experience a 62% lower cost-per-lead than outbound marketing organizations.

Again, make no mistake.  We are big supporters of adding salespeople to your team.  But by implementing your Inbound Marketing system first, you will generate more qualified leads, and you’ll be letting your sales people do what they do best – build personal relationships and close deals!

What’s your take?  Do you disagree?  Let us know!

Leave your comments below…

 

 

Categories : STRATEGY
← Next Post
Previous Post →

Recent Posts

  • Direct Mail Is a Trusted Source for Political Campaigns
  • Create a Stellar Direct Mail Marketing Campaign in Five Steps
  • Direct Mail for Political Campaigns

Archives

  • February 2020 (4)
  • January 2020 (4)
  • December 2019 (4)
  • October 2019 (2)
  • September 2019 (4)
  • August 2019 (4)
  • June 2019 (1)
  • May 2019 (1)
  • April 2019 (1)
  • March 2019 (1)
  • February 2019 (1)
  • January 2019 (1)
  • December 2018 (2)
  • November 2018 (9)
  • October 2018 (2)
  • August 2018 (2)
  • July 2018 (1)
  • April 2018 (1)
  • January 2018 (1)
  • November 2017 (2)
  • October 2017 (2)
  • June 2016 (2)
  • May 2016 (3)
  • April 2016 (3)
  • March 2016 (3)
  • November 2015 (1)
  • September 2015 (1)
  • August 2015 (1)
  • July 2015 (2)
  • March 2015 (4)
  • February 2015 (6)
  • January 2015 (6)
  • November 2014 (2)
  • October 2014 (1)
  • September 2014 (2)
  • August 2014 (6)
  • July 2014 (9)
  • June 2014 (7)
  • May 2014 (3)
  • April 2014 (3)
  • March 2014 (2)
  • January 2014 (2)
  • November 2013 (2)
  • October 2013 (1)
  • September 2013 (1)
  • June 2013 (3)
  • April 2013 (1)
  • March 2013 (1)
  • February 2013 (1)
  • December 2012 (1)
  • November 2012 (4)
  • October 2012 (1)
  • June 2012 (15)
  • May 2012 (5)
  • April 2012 (3)
  • March 2012 (6)
  • February 2012 (4)
  • January 2012 (7)
  • December 2011 (2)
  • November 2011 (5)
  • October 2011 (5)
  • September 2011 (2)
June 2025
M T W T F S S
 1
2345678
9101112131415
16171819202122
23242526272829
30  
« Feb    

DBC Digital | Plumb Marketing Services
Copyright © 2025 All Rights Reserved

Privacy Policy

2899 S Santa Fe Drive, Unit 2
Englewood, CO 80110

(303) 357-5757

orders@plumbmarketing.com