As the key decision-maker in your company, whether it’s a start-up operating on a shoestring budget or an established firm seeking to increase its profit margins, inbound marketing will help you save money while maximizing your results.
With Inbound marketing, time management skills are essential, as is wisdom in deciding which tools and social media forums will work best for you. Is Facebook right? Twitter? LinkedIn? (And just WHAT is Pinterest anyway?) Do you blog? Should you? In addition to your website, are there other venues that are appropriate for your business? Newsletters, whitepapers, videos, ebooks…
How much is all this going to cost?!
Actually, not as much as you may think.
Re-allocate Expenses
Since most of the Inbound marketing tools are available at little or minimal cost, budgets that have been previously dedicated to significant advertising costs can now be re-deployed towards other company objectives, without losing the benefits of advertising. In fact, since effective inbound marketing is so eminently shareable, it even creates a Word-Of-Mouth buzz that can be instantly shared. Now that’s real Top Of Mind presence!
With social media, it is possible to create an entire community of followers and spread your message through your marketing at almost no cost other than your time (which, of course, IS a cost). Not only can your followers communicate with you directly, but they can also speak with each other through forums you establish.
You might even consider a webinar to bring everyone together at the same time. What a great way to stay in touch with the needs of your customers…and to increase both sales and profits for your business!
Traditional Marketing Still Has a Place at the Table
Here at DBC Digital, we’re not suggesting that you completely dispense with traditional marketing. There is still great inherent value to it. Direct mail, brochures and catalogues can still be employed effectively and profitably. It is our contention, however, that a company can now be much more strategic in its placement of these traditional marketing approaches. Most of these, if not all, can be “re-purposed” online. In today’s economy, it’s good to know that these traditional costs are no longer obligatory.
You Can Compete with the “Bigs” in Many Ways
You had a vision of success when you began your business. You may not be able to afford to produce cable TV commercials on your budget, but you can compete with the bigger companies in areas of social media and webinars.
You can now reach the entire globe or simply your local Denver neighborhood, all with a minimal investment in inbound marketing.
In Denver, inbound marketing is our passion. We want to hear from you wherever you are. Please let us know about your experiences in the comments section below.
