DBC Digital | Plumb Marketing Services
  • Expertise
    • Digital Marketing
    • Video Marketing
    • Website Design
    • Creative Studio
    • Print and Mailing Services
      • Marketing Express Program
  • Work
  • About
  • Blog
  • Contact
    • Free Consultation
    • Refund and Delivery Policies
    • Terms of Service
  • Upload Your Files
DBC Digital | Plumb Marketing Services
  • Expertise
    • Digital Marketing
    • Video Marketing
    • Website Design
    • Creative Studio
    • Print and Mailing Services
      • Marketing Express Program
  • Work
  • About
  • Blog
  • Contact
    • Free Consultation
    • Refund and Delivery Policies
    • Terms of Service
  • Upload Your Files
Posted by DBC Digital on
 November 23, 2018

Business Blogging Drives Traffic, Leads and Sales

We Are All Publishers Now

daily_planet_logo

Here at DBC Digital, we know that putting effective inbound (internet) marketing methods into practice isn’t always easy for many companies.  It often depends on their existing infrastructure, resources, budget, and of course, a willingness for them to change their marketing mindset.

The fact is, we’re all publishers now.  And if we’re not—we need to be.  Informational content drives sales because it attracts customers.

Take blogging, for instance.

Studies have shown that businesses who publish blog posts at least 20 times a month increase their traffic by 5 times over those who don’t blog, or who only blog occasionally.  More, these companies typically enjoy 4 times as many actual leads.

If you’ve decided that a blog would be a good idea for your business, here are a couple of tips to help you get the most out of your efforts:

Blogging should add value

If you’re going to spend time on a blog each week, what you say has to add value for your customers or they won’t be interested.  This sounds obvious, but it’s surprisingly easy to go off track when writing content.

One of the biggest mistakes novice bloggers make is to give in to the temptation to sell, sell, sell their products and services.

Here’s the problem: those searching the web are doing so to find answers and information, and for these people, a sales pitch is not helpful.

To ensure that your blog remains useful to your audience:

  • Don’t talk about product features
  • Don’t try to sell your readers on your company
  • Don’t go off-topic
  • Don’t make it all about you
  • Don’t include too many links in your content

Anything that smells like a sell is almost guaranteed to turn off readers.  Remember—they’re looking for useful information that will help them solve their problems.

Your product’s features, your opinions and the “awesomeness” of your company are less important to them than the valuable information you can provide them with.

Blogs are meant to be shared

No blog is an island.  If you’re not networking and sharing it, you’re not tapping into its full potential.

Don’t count on people finding your blog through your website—promote it!  Here are some ideas for getting your business blog out there:

  • Video: video posts rank well, and a clever and/or creative video that links to your blog page can give it great exposure
  • Social media: auto-posting links to your blog through social media delivers your latest posts straight to your fans and followers
  • Networking: consider guest blogging for sites in your niche, commenting on other’s blogs, even engaging in an email campaign that includes links to your blog

A business blog can be an effective tool to promote your brand message.

So, do it right!  A commitment to quality content, and a regular schedule of promotion through multiple channels, gives your company’s blog the power to build strong customer relationships.

And that means more traffic, more qualified leads and increased sales for your business.

sherwood sig v5

 

Categories : BLOGGING
← Next Post
Previous Post →

Recent Posts

  • Direct Mail Is a Trusted Source for Political Campaigns
  • Create a Stellar Direct Mail Marketing Campaign in Five Steps
  • Direct Mail for Political Campaigns

Archives

  • February 2020 (4)
  • January 2020 (4)
  • December 2019 (4)
  • October 2019 (2)
  • September 2019 (4)
  • August 2019 (4)
  • June 2019 (1)
  • May 2019 (1)
  • April 2019 (1)
  • March 2019 (1)
  • February 2019 (1)
  • January 2019 (1)
  • December 2018 (2)
  • November 2018 (9)
  • October 2018 (2)
  • August 2018 (2)
  • July 2018 (1)
  • April 2018 (1)
  • January 2018 (1)
  • November 2017 (2)
  • October 2017 (2)
  • June 2016 (2)
  • May 2016 (3)
  • April 2016 (3)
  • March 2016 (3)
  • November 2015 (1)
  • September 2015 (1)
  • August 2015 (1)
  • July 2015 (2)
  • March 2015 (4)
  • February 2015 (6)
  • January 2015 (6)
  • November 2014 (2)
  • October 2014 (1)
  • September 2014 (2)
  • August 2014 (6)
  • July 2014 (9)
  • June 2014 (7)
  • May 2014 (3)
  • April 2014 (3)
  • March 2014 (2)
  • January 2014 (2)
  • November 2013 (2)
  • October 2013 (1)
  • September 2013 (1)
  • June 2013 (3)
  • April 2013 (1)
  • March 2013 (1)
  • February 2013 (1)
  • December 2012 (1)
  • November 2012 (4)
  • October 2012 (1)
  • June 2012 (15)
  • May 2012 (5)
  • April 2012 (3)
  • March 2012 (6)
  • February 2012 (4)
  • January 2012 (7)
  • December 2011 (2)
  • November 2011 (5)
  • October 2011 (5)
  • September 2011 (2)
June 2025
M T W T F S S
 1
2345678
9101112131415
16171819202122
23242526272829
30  
« Feb    

DBC Digital | Plumb Marketing Services
Copyright © 2025 All Rights Reserved

Privacy Policy

2899 S Santa Fe Drive, Unit 2
Englewood, CO 80110

(303) 357-5757

orders@plumbmarketing.com