While we may not always think about it, our society needs a wide diversity of businesses just to keep the wheels of progress spinning. We need to sanitize dirt, service portable toilets, lay asphalt and manufacture industrial lubricants.
The world doesn’t always revolve around premium tequila, supermodels and exotic sports cars.
We need clean water, healthcare workers and family cars, too.
Your business, product or service might not seem as “sexy” as some other brands, but that doesn’t mean you don’t love it and want to see it succeed.
It also doesn’t mean your customers don’t need you. And it definitely doesn’t mean you can’t market yourself effectively and grow your business.
Follow some simple steps, master your marketing, and your business will look a whole lot more attractive to those that need what you have to offer.
Steps for Better Business Marketing
Be you and build your brand – There might be other companies like yours, but none of them ARE yours. Talk to your marketing agency about brand management and get to the bottom of what makes YOU the only YOU that does what YOU do for the people YOU do it for.
Know more about your customer than they know about themselves – This one is all about market research. Your customers need you. And you need to know how to find them, know what they need, know how to communicate with them, and how to tell them what you can do for them. Often, it’s about telling them what they need before they even know it.
Talk to your customers in the language they speak – What words ring true? What phrases matter? What topics do they follow? What do they read, watch, or listen to? The only way to effectively communicate with your customers is to know what to say, when and how. And don’t just broadcast your message. A good marketing agency can help you create compelling content, blog posts, videos and social media to drive your customers to you.
Be a solution for your customer’s problems – Why do your customers need you? As much as you want to shout from the rooftops how cool you are, you also have to tell them how and why you have the answers to their problems. Ask questions, and listen to what is asked of you. Chances are, you already know all these questions…now answer them in your marketing materials before they are asked.
Use design and copywriting to sell yourself – You might not think you’re in a creative business, but you can still be creative and stand out. Your marketing agency can help you produce materials that look good, sound compelling, be funny or thought provoking. You can still draw attention. Design and copywriting services are more important than you think.
Just because you don’t see what you do as sexy doesn’t mean you can’t be the most beautiful solution your customers have been dreaming about.
When it comes to marketing, remember, even supermodels need makeup and someone to take their picture.