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DBC Digital | Plumb Marketing Services
  • Expertise
    • Digital Marketing
    • Video Marketing
    • Website Design
    • Creative Studio
    • Print and Mailing Services
      • Marketing Express Program
  • Work
  • About
  • Blog
  • Contact
    • Free Consultation
    • Refund and Delivery Policies
    • Terms of Service
  • Upload Your Files

Archive for Marketing – Page 2

Posted by Victoria Edstedt on
 January 13, 2020

It’s Resolution Time! Get Customers in the Door With Direct Mail Advertising

With the new year comes our innate desire to make changes in our lives. For business owners who target these changes, this is a perfect time for a boost in advertising, and one of the most effective is direct mail. Attract more customers to your gym, health food store, or medical office by targeting new movers looking for the health you provide in the new year and beyond.

Benefits of Direct Mail

While many people have considered direct mail to be a bit of a dinosaur in the advertising world, it is resurging. Why? People have become numb to endless emails and banner ads, while direct mail, especially when personalized, shows up directly in their mail box in tangible form to be interacted with.

Direct mail that offers a deal, and a way to connect digitally, can provide reliable, consistent ROI (return on investment) to business owners. It is also one of the most affordable and effective forms of advertising available.

Why New Movers

Sending mail to everyone isn’t particularly effective. Technology allows us to gather data and create lists that are more specific and connected to demographics, which makes for a more powerful and targeted distribution of advertising than ever before.

By targeting new movers, you are capturing a market that is specifically looking to fill health needs in their new community. Build brand awareness and trust with a personalized direct mail piece that welcomes them to the neighborhood, and invites them to your location.  

Ideas for Campaigns

If you’ve resolved to add direct mail to your marketing mix for the new year, congratulations! To make it the most effective, choose a marketing company who understands how to add this piece to your existing advertising and work together to create a plan that builds on and feeds itself. For example, make direct mail pieces that connect to online platforms, such as including a special code or URL. Make sure discounts are tied to the mail pieces using tracking numbers or physical coupons to be turned in. Make sure the pieces will land in prospect hands at the perfect time – before a sale, in time for a birthday, or as special offers to increase traffic.

Tracking your return on investment will help you tweak it for even more consistency and impact through the year. New mover campaigns are a great way to reach a target looking for changes, and now is your time to capitalize on it and make 2020 your best year yet.

Categories : Direct Mail Marketing, Marketing
Tags : direct mail for new movers, marketing
Posted by Victoria Edstedt on
 January 7, 2020

Ready to Kick Off 2020 With a Stellar Automated Marketing Plan?

As the new year approaches many people consider what changes they want to implement when the calendar turns. Businesses do this as well – evaluating what’s working, what isn’t, and what fresh changes they can implement for greater results, whatever those desired achievements are.

Marketing is one of the biggest areas business owners look for higher returns. Better sales and marketing efforts directly result revenue, so it makes sense that a fresh perspective or tactic would be time well spent investigating.

One of these strategies could include adding direct mail to your 2020 marketing plan, or freshening it up.

Why Direct Mail?

Affordable. Direct mail is one of the most cost effective forms of marketing, and new studies are showing the popularity is once again growing. While many business owners abandoned direct mail for online and digital platforms, e-mail marketing and online ads have created confusion, overwhelm, and suspicion. 

Direct mail, especially if personalized, is seen as reputable, especially among Millennials. Combined with digital tracking and retargeting, direct mail allows you to speak to your clients, or prospects in ways not possible before.

Predictable. When combining direct mail with technology such as Response Builder, tracking is possible. Equipped with this data, adjustments can be made to create predictable results, and consistent Return on Investment.

Lead Generation. There is a good reason that direct mail is popular among restaurants, retailers and service providers. It’s easy to track where customers are coming from, because they are redeeming the coupons and special offers only made through the campaign. Not only that, but they often share the experience with others, building loyalty and generating more leads.

Automated. Whether your client list, a purchased and targeted list, or a combination of both, your direct mail provider handles all the details. Choose your direct mail pieces and on a month to month basis, the mail will be sent. Use tracking codes for both on and offline activity and see what’s working, and make adjustments to get even better results.

Some Fresh Direct Mail Ideas

Use amazing personalization. Personalization gets mail noticed and opened. Digital technology has some fun and exciting new ways to customize mail including writing the customer’s name in a unique pattern (like icing on a birthday cake, for example).

Digital print on demand offers beautiful templates for you to just enter your info and go. It’s easy and convenient to choose a look and send it out quickly, and affordably.

Send a customer loyalty building birthday campaign. Invite customers back into business with you by sending a birthday card, and a special gift or offer.

Special occasion or holiday? Target the audience ready to make a buying decision – for example, gym discounts or smoking cessation products for the new year.

Service reminders are also a great option for direct mail. Let your customers know when it’s time to change their oil, schedule their dental check-up, or do a furnace tune-up. If you are in a service industry, use direct mail to stay relevant and top of mind and watch repeat sales climb.

To learn more about our direct mail programs, contact us today or visit us at https://www.plumbmarketing.com/packages/. We are ready to help you build something greater in 2020.

Categories : Direct Mail Marketing, Marketing
Tags : automated marketing plan, direct mail, marketing plan 2020
Posted by Victoria Edstedt on
 January 2, 2020

Building Customer Loyalty With Birthday Direct Mail

How much fun is it to receive a birthday card in the mail? Isn’t it nice when a business acknowledges you on your birthday? Do you enjoy receiving a gift to feel special on your big day? So does your customer!

Sending a direct mail campaign to your customers on their birthday can be a fun way to build customer loyalty and increase sales. Affordable and with a predictable return-on-investment, a birthday direct mail campaign can be a win-win for both you and your clients or prospects. Letters, greeting cards or postcards can automatically be addressed and sent on your behalf every month, and is already a popular model for retailers, restaurants and personal service providers.

Here are some tips to make it extra special (and effective):

Personalize It

Studies have shown that personalized mail is more effective than general bulk mail, and there is no better time or way to personalize than by wishing a happy birthday! Graphics that have their name will really pop – such as writing their name in frosting on an image of a cake!

Make an Offer

Offer a free gift, discount, or other special birthday offer to celebrate the client/prospect and encourage them to do business with you. Make the gift unique – something they can’t get any other way, to encourage customers to sign up for a birthday list and stay active year-round.

Keep It Fun

While many people can get bombarded with ads, a birthday card allows you to cut through the “noise” and grow brand awareness with a soft approach. Track interest and return with corresponding online methods using Response Builder.

Invite Others

Birthday mailer programs are popular for restaurants, personal services, home and vehicle repair services, and retailers because they know that when they market to those having a birthday, that person will likely bring a friend (or more), and tell others about it. Make your offer shareable in a way that others will also want to participate (while also creating an upsell).

Interested in learning more and how it could work for your business? Learn more about pricing, features and how to maximize your direct mail campaign with online methods, visit us at https://www.plumbmarketing.com/birthday-mailer-program/.

Categories : Direct Mail Marketing, Marketing
Tags : birthday direct mail, marketing
Posted by Victoria Edstedt on
 December 9, 2019

Four Hooks for Mover Direct Mail

Forty million Americans move every year. You can capture this eager, service-hungry audience with one or more of these four “hooks.”

1. Offer your potential clients an appropriate discount. New movers need cleaning supplies, fix-it services, a new automotive connection, medical recommendations and more.

2. Tap into emotion. The strongest emotions are: guilt, flattery, anger, greed, exclusivity, fear and salvation. Employ images and copy that elicit a defined response and you’ll receive a greater response to your campaign.

3. Send potential customers useful, appropriate information. Enclose a booklet detailing several ways to decorate a new house, for example.

4. Make it easy to respond. Use technology like QR codes and a pURL or personalized URL for each of your respondents that takes him or her to her own web landing page.

 

Read the entire article.

Categories : Marketing
Tags : mover direct mail, new mover marketing campaigns
Posted by Victoria Edstedt on
 December 2, 2019

Power of a Mailed Newsletter

The Secret Weapon of Business Owners to Increase Revenue is the Newsletter…. but ONLY When You Do It Correctly.

Regular, consistent communication with your past customers who already love you is critical to increasing your sales. Sales don’t just come from them coming back to your store, they come from their friends too. To be effective, a newsletter has to have several components in place. Let’s look at two of the most effective components that are missed by 97% of business owners who put out newsletters.

  • A newsletter must go out consistently in the physical mail on a monthly basis. Once a consumer is trained to expect your newsletter they will wait in anticipation and with baited breath for it to arrive in their mailbox monthly.
  • The newsletter should have information that they want and need to read. The information should not just be about your business and promoting yourself. It should contain information that they need in order to have a better quality of life.

Printed, mailed newsletters may seem like a thing of the past. Yet, when done correctly can be a powerful to build brand trust, share knowledge to improve the buyer’s experience and generate more business.

 

 

Categories : Marketing
Tags : direct marketing, newsletter
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