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DBC Digital | Plumb Marketing Services
  • Expertise
    • Digital Marketing
    • Video Marketing
    • Website Design
    • Creative Studio
    • Print and Mailing Services
      • Marketing Express Program
  • Work
  • About
  • Blog
  • Contact
    • Free Consultation
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Archive for Marketing

Posted by Victoria Edstedt on
 February 24, 2020

Direct Mail Is a Trusted Source for Political Campaigns

Trust is the name of the game in today’s political climate of ‘fake news’, and direct mail is seen as having the highest credibility among ad campaigns. Direct mail that drives readers online for more information is highly valued as voters want to learn and understand more about what’s happening politically.

Nearly half of those who received political direct mail said it was the most memorable form of political advertising they encountered during mid-term elections, and the highest percent of those who feel this way identify as Millennials. As political campaigns look more like marketing, using tried and true methods can cross over, including a mix of digital, print and personalization.

This downloadable PDF from USPS shows some important stats and ways to maximize a political campaign in 2020.

Categories : Direct Mail Marketing, Marketing, Political Mail
Tags : direct mail for political campaigns, marketing
Posted by Victoria Edstedt on
 February 17, 2020

Create a Stellar Direct Mail Marketing Campaign in Five Steps

With the rise of the internet, the print industry declined. Phone books vanished, landing pages replaced flyers and direct mail slowed down. But it made a surprising comeback! As email boxes get filled with promotional junk, more consumers value a personalized, informative piece of mail from a reputable source.  

Direct mail marketing is a great opportunity to act upon now. While other businesses underestimate its power, you can get far ahead by combining web technologies with traditional marketing strategies. Here’s how to do it:  

  1. Develop a mailing list. Define your goals and align your mailing list with them. Do you want to run a campaign that will generate new leads, or do you need to nurture more sales and/or referrals from current customers? Take time to study your demographics and consider all the prospects. Having a targeted list will result in organic growth and better return-on-investment. 
  2. Design mail pieces. Once you have a specific demographic and purpose in mind, begin crafting your message. The presentation is as important as the content itself. Best practices include being concise, using a readable font and incorporating an attention-grabbing component (feel free to experiment with shapes, sizes, colors, textures, etc.). Unique design and personalization will surely impress any mail recipient.
  3. Track the campaign. Use predictability of direct mail to your advantage. Be strategic in when and where it’s being sent and how you are going to track the results. Collected data is more accurate than what virtual alternatives can offer, so analyzing it thoroughly ensures future success. 
  4. Test engagement and response rates. After the initial analysis, look into what’s working and what needs improvement to enhance your customers’ experience. Consider common patterns, actions taken and make adjustments as needed. With programs like ResponseBuilder it’s really easy to do.
  5. Continue managing existing campaigns. As you get to know your customer base, keep updating the message to fit their changing needs. Remarketing is an effective tactic for utilizing resources already in place and growing your business on the budget.  

Do you want to start using direct mail in new ways? Plumb Marketing team can help you craft a personalized marketing campaign that will drive results. As a leader in direct mail, we manage the process at every stage to ensure your message gets across. For more information about our services CLICK HERE.

Categories : Direct Mail Marketing, Marketing
Tags : direct mail, marketing
Posted by Victoria Edstedt on
 February 10, 2020

Direct Mail for Political Campaigns

Plumb Marketing sent nearly 16,000,000 pieces of direct mail for their clients in 2018. Surprised? Then you may not know the power of personal connections in today’s digital age. New studies show that direct mail is popular once again. It gets better engagement than email marketing by triggering an emotional response.  

Emails are easy to discard without opening. Many of them are blocked by spam filters and don’t even make it to the inbox. Online banner ads are often used for retargeting, but consumers have learned to ignore those too. This is where direct mail excels. According to recent research, personalized physical mail creates a real experience, that’s why recipients are more likely to interact with it. 

Don’t miss out on the potential of direct mail – learn how it can be used for political campaigns. 

Why Direct Mail Is Good 

  • It’s automated. Direct mail requires planning, but the rest of the campaign runs seamlessly. Just imagine: while you are working hard on reaching the voters, your direct mail pieces are silently hitting their mailboxes, helping you share the message in a personalized and effective way.
  • It’s affordable. More and more businesses choose to spend money on direct mail over TV and radio ads. Why? Simply because the cost is cheaper.
  • It’s predictable. Measuring consumer response with direct mail is easy. You will know exactly how well your campaign is doing based on the tracking codes and other gathering tools in place. 
  • It’s data driven. Any advertising that allows for personalization and targeting is more effective than a generic campaign. Direct mail has the capacity to reach diverse demographics and do it in a tangible way that keeps voters engaged.

Why Go Direct Mail

  • It’s a trusted source. Voters are often skeptical of online political campaigns, but if you try to reach out via direct mail, it can make all the difference. A professional, precise message is more likely to stick and spark action. 
  • It’s personal. No one wants to be referred to as another number. Especially voters. Direct mail is very flexible with how you can approach your audience and personalize their experience.
  • It’s versatile. Direct mail has the strongest engagement among millennials, who, unlike the generation before, find it useful. But since everyone is required to list their address when registering to vote, you can still keep the communication open even with the least enthusiastic groups.
  • It’s timely. Modern technology allows marketing teams to integrate direct mail with digital tracking for more accurate results and enhanced user experience. You can follow up with an online prospect by mail, or vice-versa, ask a mail recipient to scan a QR code guiding them to your political landing page. Now that’s commitment to deliver! 

Are you ready to create a one-of-a-kind, action-driven political campaign that will change the game? Plumb Marketing team works together with the politician and/or campaign managers to craft a personalized and data-focused marketing plan to reach your specific audience. 

As a leader in political direct mail, we combine effective digital and print strategies to get your message across at the most critical times. Our process is automated, easy and stress-free. Find out for yourself, contact Plumb Marketing today!

Categories : Direct Mail Marketing, Marketing, Political Mail
Tags : direct mail for political campaigns, marketing
Posted by Victoria Edstedt on
 February 3, 2020

Guess What’s Back in Style? Direct Mail! Here’s How to Use It

This article by the Small Business Administration says direct mail is hot again. It’s true. As digital marketing has become saturated, Millennials, as well as others, are looking at the attention grabbing, personalized, hand delivered communication that comes to their mail box.

But disposing of digital isn’t the solution, rather a combination of direct mail and online strategies is generating lucrative results. This article looks at the reasons why direct mail campaigns are effective once again, and strategies to get the most bang for your buck. Check it out here: https://www.sba.gov/blog/direct-mail-hot-again-heres-how-use-it

Categories : Direct Mail Marketing, Marketing
Tags : direct mail, marketing
Posted by Victoria Edstedt on
 January 20, 2020

Create a Winning Strategy With Political Direct Mail

What if you could set a marketing plan in place, and then forget it as it automatically works as your focus on your political campaign? It’s not only possible, it’s necessary. In 2018, Plumb Marketing sent over 16,000,000 pieces of direct mail. We understand the in’s and out’s of the industry and what makes it effective. Here’s an inside look:

Automatic

Consistency is one of the most important components of any advertising. One of the benefits of direct mail is that it can be planned out and sent at specific intervals in the future, without the stress of micromanaging it. Plan once, then focus on your other marketing, knowing your direct mail campaign is working.

Affordable

Direct mail is one of the most cost-effective forms of marketing per person, and it offers effective and reliable results. Studies have shown that receivers of direct mail remember it and find it to be credible, often going to online sources to verify and engage further.

Low cost means little if there is no return on the investment. Match the political direct mail campaign to tracking methods to ensure you are meeting your goals, and maximizing your budget for effectiveness.

Timing is Crucial

Plumb marketing understands that timing is crucial, which is why they build a full direct mail marketing program for you so that mail drops at the opportune times in your campaign. Tracking to make sure mail gets to its intended target by specific dates is possible.

Urgency and attention to detail is invaluable when it comes to your campaign, so it can’t be left up to just anyone. A trust-worthy direct mail provider with a solid marketing strategy will be your best fit.

Data Driven

Demographic data is important when it comes to any advertising campaign, and direct mail allows for targeting to the audiences you need to reach. Remarketing services help reinforce the message and encourage action to be taken.

With social media, email, and lead matching technology, you can merge both on and offline methods to create multi-points of engagement effortlessly. Our ResponseBuilder technology will prove that direct mail plus digital is a recipe for success.

When it comes to political direct mail campaigns, Plumb Marketing has the experience to create an effective and powerful campaign that you simply create once and let work. Learn more about how it can be used for amazing results with the downloadable resources at: https://www.plumbmarketing.com/industries-served/political/, or, contact us today to get answers to your questions and a quote.

Categories : Direct Mail Marketing, Marketing
Tags : direct mail for political campaigns, marketing
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