This article by the Small Business Administration says direct mail is hot again. It’s true. As digital marketing has become saturated, Millennials, as well as others, are looking at the attention grabbing, personalized, hand delivered communication that comes to their mail box.
But disposing of digital isn’t the solution, rather a combination of direct mail and online strategies is generating lucrative results. This article looks at the reasons why direct mail campaigns are effective once again, and strategies to get the most bang for your buck. Check it out here: https://www.sba.gov/blog/direct-mail-hot-again-heres-how-use-it
