Searching for ways to grow and strengthen your business? Many successful business owners credit their success to the quality of their email list.
Both large and small businesses rely on their lists as a honey pot that they can always use as a source of sales and leads.
If you haven’t focused on building a solid email list for your company, or you just wish your own list was more fruitful, consider these list-building basics.
Here are 4 things you need to grow the quality and quantity of your email list.
1. Always Offer Value
Most of us receive a lot of junk emails, so it might be difficult to believe that there are actually emails that recipients look forward to receiving. To keep your subscribers interested in your emails, you’ve got to hold up your end of the bargain by consistently delivering meaningful content.
This “value” can be things like “insider” information, updates on trends that your subscribers can benefit from, discounts, or free offers.
2. Carefully Consider Your Email Provider
Small companies might be relying on Outlook or other in-house email systems to send their group emails. Others may use their website hosting company to send emails.
The problem with this is that unless the email system is designed for bulk sending, you’ll risk being “blacklisted” by your provider and your emails will end up sitting in your recipients’ junk folders.
Also, smaller hosting plans usually have limits on email volumes or are just not robust enough to do you any good.
Choose a third-party email service provider to ensure your emails get through and that they look good when they get there. Some of the most popular email providers include AWeber, MailChimp and Constant Contact.
3. Make it Easy and Attractive to Join Your Email List
These days, it goes without saying that your “join” form has to function well on all sorts of devices, including smart phones, tablets, and desktops.
Also, make sure to test your email’s appearance on mobile devices because that’s where the majority of your prospects and customers are likely to open them.
Most successful email campaigns also offer something of value to get the visitor to take an action, such as signing up for a newsletter. This could be a discount coupon, a free eBook, or something else that’s relevant to their business.
You’ll have to balance the cost of whatever you offer against the value of a new subscriber, but a targeted offer will definitely increase your success rate.
You might also consider using other parts of your marketing platform to collect leads. For example, you can collect leads with Twitter Cards, Facebook, and YouTube videos. (More on this in another post.)
4. Invest in Your List
You have to drive traffic to your lead forms to grow subscribers. Make sure to test your forms and your offers for a period of time to see how they convert.
Don’t be afraid to tweak them after a couple of weeks. See if you can improve your conversions by regularly making small adjustments to your forms.
To get ideas on what works, check out some of your larger competitors to see how they are positioning their lead forms and take a cue from them if appropriate.
To increase your website traffic and see how your forms are performing, you can temporarily buy extra visitor traffic by using Pay-per-click ads or Facebook ads.
As you fine tune your offers and your forms, you should be able to reduce your cost per lead.
You can always continue buying traffic to grow your list faster or you can rely on organic traffic from your social media and search engines. It takes longer to grow your visitor count this way but it is more affordable for limited budgets.
Let Us Help You Grow Your List and Profit From It
At DBC Digital, we’ve developed email campaigns with amazing conversion rates. Learn more about how we can help you develop a profitable email marketing campaign and then use it in a way that your customers will actually love.
Call one of our marketing consultants at (303) 357-5757 or toll free at (877) 432-2322 — whether you use our services or not, the consultation is FREE!
