DBC Digital | Plumb Marketing Services
  • Expertise
    • Digital Marketing
    • Video Marketing
    • Website Design
    • Creative Studio
    • Print and Mailing Services
      • Marketing Express Program
  • Work
  • About
  • Blog
  • Contact
    • Free Consultation
    • Refund and Delivery Policies
    • Terms of Service
  • Upload Your Files
DBC Digital | Plumb Marketing Services
  • Expertise
    • Digital Marketing
    • Video Marketing
    • Website Design
    • Creative Studio
    • Print and Mailing Services
      • Marketing Express Program
  • Work
  • About
  • Blog
  • Contact
    • Free Consultation
    • Refund and Delivery Policies
    • Terms of Service
  • Upload Your Files
Posted by DBC Digital on
 June 7, 2012

Social Media Marketing – Part 1

Like traditional marketing, social media marketing in Denver requires that you connect with your potential customers in a way that is meaningful to them.

The first step in creating a foundation for success in any marketing approach is to identify who you want to reach and then tailor your approach and message to that profile.

If you want to maximize your reach with your prospects, social media marketing is one of the most effective methods available. But you do need a strategy.  The challenge is that Social media marketing isn’t linear (see chart below). You will need to consider where your prospects are finding and sharing their information and how your prospects are using the various social media platforms.  In other words,

What’s the Plan, Stan (or Mary or Phil…)?

 

Step One

The above chart is only a sampling of the myriad of ways you can connect with your prospects, so Step One is to create a profile (or persona) of your targeted prospects.  (Just like an FBI agent.  Well, not really like an FBI agent, but you get the idea.)

The easiest way to do this is to research who your best customers have been and create a “persona” for each of these best profiles. In other words, identify your primary audience, what their interests are and how they like or want to be communicated with.

This step will tell you the best Social Media platform to use to build your connections with this group.

Your plan will be specific to your business requirements. In virtually all cases though you will need to:

  • Establish realistic objectives (be ready to adjust these objectives based on the success of your plan)
  • Focus on your offer’s content. (What value you offer in exchange for their business.)
  • Use the most effective social media platform based on the profile you have created
  • Track your results, adjust, repeat.

The Beauty of Social Media Marketing

Your prospects are going to be so inspired by the power of your message, and by the value that you offer with your brand, that they will want to share their new-found knowledge with friends.  Or not.  If not, be patient and keep to your schedule and maintain consistency.  You will get there.

Perhaps your research was so thorough that you’ve already established a presence in your prospects’ friends’ virtual neighborhoods. If you’re not there yet, don’t worry. Most of the heavy lifting is going to be done for you by your newfound followers as they share and spread the word about your business.

Your new followers and clients will bring you credibility in their circles and give you a foothold to pursue a more engaged presence with them and their connections. You will learn their buying behaviors and you will better understand their motivations and their needs.

Your social media marketing message should be constantly adjusted as you learn more about your targets’ profiles and personas.  Be bold, but be consistent in your efforts.  While social media marketing doesn’t usually explode overnight, be prepared for a steadily increasing level of success in this new arena.

In our next post, we’ll take a closer look at the mechanics of successful social media marketing. Until then, go ahead and let yourself get a little carried away with the possibilities that social media can bring to your business.

Categories : INTERNET MARKETING, SOCIAL MEDIA MARKETING, STRATEGY
← Next Post
Previous Post →

Recent Posts

  • Direct Mail Is a Trusted Source for Political Campaigns
  • Create a Stellar Direct Mail Marketing Campaign in Five Steps
  • Direct Mail for Political Campaigns

Archives

  • February 2020 (4)
  • January 2020 (4)
  • December 2019 (4)
  • October 2019 (2)
  • September 2019 (4)
  • August 2019 (4)
  • June 2019 (1)
  • May 2019 (1)
  • April 2019 (1)
  • March 2019 (1)
  • February 2019 (1)
  • January 2019 (1)
  • December 2018 (2)
  • November 2018 (9)
  • October 2018 (2)
  • August 2018 (2)
  • July 2018 (1)
  • April 2018 (1)
  • January 2018 (1)
  • November 2017 (2)
  • October 2017 (2)
  • June 2016 (2)
  • May 2016 (3)
  • April 2016 (3)
  • March 2016 (3)
  • November 2015 (1)
  • September 2015 (1)
  • August 2015 (1)
  • July 2015 (2)
  • March 2015 (4)
  • February 2015 (6)
  • January 2015 (6)
  • November 2014 (2)
  • October 2014 (1)
  • September 2014 (2)
  • August 2014 (6)
  • July 2014 (9)
  • June 2014 (7)
  • May 2014 (3)
  • April 2014 (3)
  • March 2014 (2)
  • January 2014 (2)
  • November 2013 (2)
  • October 2013 (1)
  • September 2013 (1)
  • June 2013 (3)
  • April 2013 (1)
  • March 2013 (1)
  • February 2013 (1)
  • December 2012 (1)
  • November 2012 (4)
  • October 2012 (1)
  • June 2012 (15)
  • May 2012 (5)
  • April 2012 (3)
  • March 2012 (6)
  • February 2012 (4)
  • January 2012 (7)
  • December 2011 (2)
  • November 2011 (5)
  • October 2011 (5)
  • September 2011 (2)
June 2025
M T W T F S S
 1
2345678
9101112131415
16171819202122
23242526272829
30  
« Feb    

DBC Digital | Plumb Marketing Services
Copyright © 2025 All Rights Reserved

Privacy Policy

2899 S Santa Fe Drive, Unit 2
Englewood, CO 80110

(303) 357-5757

orders@plumbmarketing.com