We like to think of it this way: Inbound marketing campaigns in Denver are designed to help your best prospects find your company without you having to bring them kicking and screaming to your door.
TV ads, cold calls, banner ads, and other ways of “pushing” messages onto the public are not working as well as they used to.
It’s no wonder that, in this brave new digital marketing age, an increasingly savvy prospect is becoming more wary of these approaches and is looking to better control how they acquire their information.
“Inbound” Marketing Solves These Issues
Enter inbound marketing. In the last few years, your prospect has taken charge of collecting the information he or she needs to make informed purchasing decisions.
Smart businesses need to get in on this, and now! But how?
Check out these 5 steps to a successful inbound marketing campaign:
1. Identify your best customers and prospects.
You can’t create or refine your marketing message until you know who you should really be selling to. In other words, what type of buyer is most interested in your particular products and services? Of those that are most interested, who is your most profitable buyer, and why?
One of the best ways to understand who your best prospects are is to use web analytics (Google offers a great free tool for this) and LinkedIn. Web analytics will tell you who has been visiting your site. LinkedIn can tell you who has looked at your profile.
Together, these tools will give you a better idea of who is interested in you and your business. Combine this information with your own sales records and customer profiles, and you’ll have a great handle on who your target customer should be.
Then you can begin to look at where they spend their time online and decide what type of content (articles, blogs, etc.) you should be creating for them that they’ll find valuable and informative.
2. Create content just for them.
Everything from your own blogs, guest articles from other experts, “content-rich” website pages, social media, white papers and eBooks that are focused on topics of interest to your target audience will draw their’ attention and position you as a true expert.
As you create more and more exceptional content, you will receive links back to your site from your fans and they will encourage other readers to share your message with their groups.
All this helps you gain additional exposure for your website and that increases your website’s page ranking.
Your site will come up more often in searches and you’ll see an even bigger increase in site visits.
3. Determine your “Calls-to-Action.”
What do you want your website visitors to do once they are on your site? Do you want them to download a research report you wrote? Sign up for your newsletter?
No matter what it is, well-designed Landing pages, social media content, etc. offer you opportunities to include a number of these calls-to-action that can drive both leads and sales to your company.
4. Share your message.
Social networking offers many great ways to help you spread your brand message. And, it’s also a great way to engage with your target buyers by “hanging out” where they do.
Find the social networks that your customers are most active in and become an active member of their communities. Follow their company on LinkedIn, connect with them on their personal LinkedIn page, “Like” their company page on Facebook, “follow” them on Twitter; connect with them on Google+.
Share great content regularly with your current and future clients, answer their questions and help them find solutions to their biggest problems.
5. Analyze the results.
Inbound marketing offers agility for companies that want to react quickly to their customers’ needs. Constantly analyze your efforts and adjust your daily actions as necessary. Make sure you are checking your social media feeds and your web analytics to see what’s working and what’s not.
Consider using “A/B” testing for your site, or have a Denver marketing service like DBC Digital help you stay on top of your campaign’s performance.
A really effective inbound marketing campaign can help you substantially grow your business!
Just make sure you’re prepared for an increase in leads and sales, and the kind of traffic you just can’t get with cold calls–no matter how good your phone skills are.