SEO can seem daunting when so many different businesses are all competing for the same audience. Moreover, many of them are using essentially the same keyword structure in their SEO strategies.
So, how can your business stand out among so many competitors?
That depends on a variety of techniques, but one component that all successful SEO campaigns have in common is this:
They track their Return On Investment (ROI).
That way they can compare their data with their sales and marketing activities. As a result, they constantly improve their results and maximize their visibility in Search Engine Ranking Pages (SERPs).
Here are a few ways you can achieve that higher level of Marketing ROI with your business.
SEO Metrics Dashboard
You wouldn’t dream of driving down the interstate without a dashboard telling you know how fast you’re driving, how much fuel is in your tank, etc.
Why would you do that on the internet highway?
The internet is littered with websites that have been abandoned. Perfectly good vehicles that simply weren’t maintained.
If you are investing in a website, you need to know what kind of traffic your web presence generates. A dashboard can provide you with important analytics and is well worth the time investment.
There are also local marketing experts like DBC Digital that can provide you with professional analysis as well.
Look Both Ways
Once you’ve established a measurement system, find out where your site traffic is coming from. Are your prospects looking for you by your company name or brand name? If so, your marketing strategies will be different than if they are looking for you by your personal name.
Did your site visitors find you by way of a “non-branded” keyword search? If yes, that’s great news. Non-branded keyword search results are worth their weight in gold in regard to your SEO marketing. It’s a good indication that you’re on the right track with a high ROI.
Hard-top or Convertible?
Once you understand how a business finds your site, what happens next? Do you have a way to determine what pages your visitors are reading? How about being able to determine your conversion rate (in other words, how often does your site visitor take the action you want them to take)?
You can adjust your site to improve both where your visitors land, what pages they visit and what pages they are on when they leave your site. This knowledge is essential to improving your conversion rate.
Gas AND Electric
While most of your clients and customers will eventually contact you by phone, there are tools available to track how they originally became aware of you and other tools to help you stay in touch with them after they have visited your site.
You can then add these new prospects to your existing marketing tools such as email campaigns, newsletters, white papers, etc.
Your higher Return On Investment is dependent on your use of all the tools available to drive your SEO vehicle towards success. There really is a lot of competition for the same traffic through SEO. It takes attentive maintenance and care to keep rolling toward success.
What do you do to keep your website moving in a positive direction? Please let us know in the Comments section below.