3 Ways to Improve Your Social Media Engagement
If you’ve struggled to gain any traction on social media, you might feel like a wallflower at a school dance. But that doesn’t mean it’s time to give up. It’s as true in the virtual world as it is in the physical world– social skills can be learned. In fact, one of the most important things to remember is that “online charisma” isn’t that different than offline charisma. Becoming less awkward, making yourself more attractive to your audience, and asking for what you want are all learned skills.
With that in mind, here are three tips that can help you improve your social media engagement.
Avoid Awkward Moments by Knowing What People Are Saying About Your Brand
It’s smart to keep track of your brand’s mentions. You won’t have to spend a lot of time lurking on popular social sites or industry blogs if you use the right tools to send yourself automatic alerts whenever you or your company gets mentioned. Some good tools to consider are Google Alerts, Hootsuite, and Social Mention. With these alerts in place, you’ll have a chance to jump in when the conversation’s about you and your company.
Increase Your “Attractiveness” by Experimenting With Graphics and Video
According to research on social media engagement, photos are most likely to get shared on social media. However, marketers are beginning to see great results using short videos too. Consider experimenting with using your longer “conversations” (i.e. text articles and long videos) for your website and crafting different kinds of media to attract attention on Facebook, Twitter, and other social sites.
Ask for Attention
Sometimes you need to ask for what you want. This is as true online as it is offline. Some ways to do this without seeming like you’re begging for attention are to ask for feedback about a product, service, or about recent changes or improvements you have made. See our recent post on using surveys to help you with this.
Another great tip is to hold a social media contest. Giveaways do work, and in return for an entry, you can ask people to fill out an entry (lead) form or to simply share your post. There are a number of apps that you can use to make running contests easy. For example, look at WooBox to test a number of different types of contests that can help you grow your social media engagement and your list of leads.
Engage With DBC Digital
In the last 10 years, we’ve helped hundreds of companies engage with customers online. We’d love to learn more about your unique brand and talk about how to make it more popular at the dance too. Contact us here at DBC Digital, and you won’t have to dance alone.