Marketing Tips for our Favorite Teeth Techs
Competition among dentists and orthodontists in Denver is becoming fiercer in many communities. New offices are popping up all the time and every dentist needs a steady flow of new patients in order to replace patients moving out of the area and to be able to grow their practice.
As is the case with most other professionals with stiff competition, it’s often the operation with the best marketing programs that draws the most attention, gets the most leads, and generates the most business.
You worked hard to be able to provide great services. Now put some thought and effort into telling people about yourself and your practice so you can do the most good for the most people.
To help you in your efforts, here are our top marketing tips for our favorite tooth technicians.
Who in the world are you?
The internet knows something about everyone. Take a minute to Google yourself. What did you find? Do you see a link to your dental or orthodontic website? Are you being called the “Butcher of Bicuspids?” Research and look for patient reviews that already exist. And yes, they probably do already exist. What you find out there will greatly affect your strategy going forward.
Develop a plan
Don’t just throw money at the problem. Marketing without a plan will lead you nowhere. Develop a budget and a realistic set of offers and objectives that will set your dental or orthodontic practice apart from your competitors. Then put together a calendar of activities to support these initiatives. You’re good at being a dentist or orthodontist. Consider hiring a marketing agency whose job it is to help you market your business.
You’re in the first impression business. You work on people’s smiles. Now it’s time to work on yours. Get yourself some graphic design and copywriting services to produce effective and compelling print, direct mail and digital materials that make you not only look good, but make you stand out in the crowded field. The more you stand out, the more you will be noticed.
Direct mail is still a key marketing element for dental offices. It works really well. But it’s not the only thing that works. We live in a connected world. A clean and responsive website is critical, and email marketing, online appointments, and social media marketing are needed to round out a modern dental or orthodontic marketing plan. Hire a website design specialist and build social media channels. Connect them all and make sure the look is consistent with your other marketing materials.
Be social and engage
Simply broadcasting your message and asking for customers doesn’t work. You need to get your audience involved. Master a 360 Degree social media marketing program by engaging, asking questions, listening, and commenting. Learn what patients and others say about you, share, and reply to reviews! Produce content that makes your audience think about their needs and allows them to engage and share their thoughts. Spread the word and build an audience.
Marketing is nothing if it doesn’t inspire people to contact your office. One of the biggest mistakes dental offices make with their marketing is there is simply no “call to action,” nothing telling the audience to pick up the phone or click on a website to make an appointment. Whatever you do, and whatever marketing materials you produce, make sure you include “calls to action.” Believe it or not, a simple “What are you waiting for, call us today for a free consultation,” with a phone number goes a long way. It might seem obvious, but your audience is waiting for you to tell them what to do.
Thinking of improving your marketing? Click here to learn more. Set up a free, 15 minute conversation with one of our marketing experts to talk about ideas that will help you remain competitive in today’s market.