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DBC Digital | Plumb Marketing Services
  • Expertise
    • Digital Marketing
    • Video Marketing
    • Website Design
    • Creative Studio
    • Print and Mailing Services
      • Marketing Express Program
  • Work
  • About
  • Blog
  • Contact
    • Free Consultation
    • Refund and Delivery Policies
    • Terms of Service
  • Upload Your Files

Archive for Search Marketing

SLL Security, SLLCertificates, Digital Marketing
Posted by DBC Digital on
 August 15, 2018

SSL Security — Is your website looking the part?

We’re pleased to offer a free website consultation. Call today, (303) 357-5757, or e-mail dbc@dbcdigital.com.

Providing your website visitors with a secure browsing experience is more crucial than ever.

Website security is now so vital that Google has stepped in with new security standards coinciding with their release of Chrome 68. Recently, Google announced that it will mark ALL sites as “not secure” that have not upgraded their SSL certificates from the old “HTTP” to the more secure “HTTPS”.”

SLL Security, SLL Certificates, Digital Marketing

This change in the way Google evaluates your site should be taken seriously since this type of warning will most certainly drive potential customers away. Not having HTTPS also will impact your search rankings and can increase your vulnerability to hackers.

Now, let’s take a look at what you should do about it.

What is SSL?

SSL stands for Secure Sockets Layer and is technology that keeps your site visitors’ data (credit card info, etc.) safe from hackers. The technology encrypts the information as it flows between your site and the servers. SSL shows visitors that you have been verified as the site’s official owner.

What Are The Benefits Of An SSL Certificate?

GoDaddy explains an SSL as creating a “secure tunnel through which information including usernames, passwords, credit card numbers and more can pass safely.”

SSL Certificates also:

  • Boost Google search rankings
  • Guarantees visitor data is secure between servers
  • Reinforces customer trust
  • Increases conversion rates

How Do I Know If My Webite Is Secure?

The two primary ways you will know whether your site is secure or not are:

  1. Your website URL should start with “HTTPS” not “HTTP”.
  2. Look for the little green padlock icon next to the website URL on your browser bar. All websites considered “secure” should have the green padlock.

SLL Security, SLL Certificates, Digital Marketing

One thing to note —  SSL does not guarantee that your website itself is protected. While HTTPS keeps your visitor’s information secure in transit, SSL doesn’t do anything to help protect your website from being hacked so you will still need to keep your site current with the latest security features, themes and plugins.

What’s the Difference Between HTTP and HTTPS?

Hyper Text Transfer Protocol (HTTP) is the way data is sent between your browser and the website you are visiting. HTTPS uses SSL certificates to ensure that all communications are encrypted and is the secure version of HTTP. (Yep. The “S” means “secure.”)

When using an HTTP website, there is the risk your connection could be hacked — resulting in stolen or manipulated data. With HTTPS, your data is encrypted and the person on the other end must have the “decoder” for your data to be readable. To anyone else, your encrypted data is meaningless. In addition to providing security, HTTPS also results in better site performance by blocking ISPs (Internet Service Providers) from injecting those annoying and intrusive ads.

What is the first thing I should do?

If you have not already done so, purchase an SSL certificate today. You will need to install the SSL certificate and migrate your website to HTTPS.

Where Do I Buy An SSL Certificate?

Most larger web hosts (Go Daddy, etc.) provide SSL certificates and have services to automatically configure web servers to support HTTPS connections — making your life easier.

Or — You have the option to obtain an SSL certificate for your domain directly from a Certified Authority (CA). You will then have to configure the certificate on your web host, or on your own servers if you are hosting the site yourself.

You can also get a free SSL certificate from Let’s Encrypt, a popular CA that provides certificates in the interest of creating a safer Internet: https://letsencrypt.org/

If you prefer someone to handle all this for you, you can contact us or your web programmer. We can help you get your certificate and then configure your website for https.

In Conclusion

Keeping your customers safe is good business. Update your SSL certificate today to ensure the data your website is processing, storing, and utilizing is safe and encrypted. Also, Chrome’s flagging of HTTP sites as “unsecure” is just one more step in a list of changes soon to come that are intended to better protect the privacy and security of sensitive information. There is no reason to jeopardize the trust of your users, so go get your green padlock today.

 

 

Please note: DBC Digital is a full-service marketing agency in the Denver metro area. We’re in Centennial, just off I-25 and Dry Creek. We work with clients throughout Colorado and the U.S., in a variety of industries, including: real estate, financial, insurance, and mortgage.

Categories : INTERNET MARKETING, Marketing, Search Marketing, SEO, WEBSITE DEVELOPMENT
Tags : https, secure website, SEO, ssl, website design
website design
Posted by Greg Sherwood on
 November 20, 2017

4 Reasons You Need to Update Your Website Now

We’re pleased to offer a free website consultation. Call today, (303) 357-5757, or e-mail dbc@dbcdigital.com.

 

As a business owner, when was the last time you thought about your website’s design?

Chances are you put up a website, called it good, went out for pizza and went on with the day-to-day business of running your company.

But there have been a lot of changes in the world of marketing over the last few years, and your website is one of the most important parts of your marketing and branding.

Like it or not, your website is a 24/7 online rep for your company. When people judge your website, they’re judging your company.

If your site is falling behind in any of these four categories, you’re likely losing prospects and money.

  1. Your Website is Showing its Age

For most prospects, your website is the first time they’ll meet “you.” Even if they find you another way, you can bet they’re going to jump online and visit your website.

81% of customers search online before buying a product or service, so your customers will have already formed an impression about you and your company before they decide to buy.

It only takes .02 seconds for a person to form a first impression of your site. And that first internet impression is a doozy.

Think about it this way, if someone with dry, frizzy hair with an outdated cut tries to sell you the latest hair products, you’re probably not buying what they’re selling.

You do not want your website to be the mullet-cut of the internet.

And internet time moves much faster than regular time. Consider the shelf life of a meme before it dies. What looked ground-breaking a few months ago might look pretty dated today.

If you have an outdated site that doesn’t represent your brand the way it should, you’re losing business.

  1. Your Website Isn’t Mobile-Responsive

According to Google, there’s over a 50% chance you’re reading this on your phone right now. The way we’re searching is drastically changing and anyone who’s been out in public knows how much time we spend on our phones.

“Responsive” is just a fancy way of saying your site automatically adapts to fit the screen you’re viewing it on, whether it’s computers, phones or tablets.

Mobile responsive design is a website must, not only because that’s how people search, but also because Google demands it.

If your site doesn’t look good on a phone or tablet, then Google is going to ding you. So even when someone’s searching for what you sell, you’re not going to show up as high in search rankings.

Search engines expect responsive design.  It’s like if you showed up to buy a new car and it didn’t have any wheels.

  1. Your Website SEO Isn’t Cutting It

Most people know that SEO is the key to ranking high in web searches. Google is constantly updating their SEO rules again-and-again.  To maintain or improve your ranking in searches you need to constantly adapt.

Long gone are the days when you could toss up some cut-rate article with the right keywords and expect it to get clicks.

Google is wise to these shenanigans and they’re always revamping their calculations so their search results are always providing the best answers for their visitors.

That means if someone’s searching for “Denver web design companies,” or “the best pizza in the Highlands,” Google’s going to make sure they get the right matches.

Until we overthrow our Google overlords, we must play by their rules. (Just kidding Google, you’re the best!)

The bad news is that it takes a lot of work to stay on Google’s good side. You can no longer just put up a website and leave it. Google expects regular site updates and wants to see you consistently adding quality content.

If you haven’t updated your site in a while, those little search engine crawlers will pass you by.

The good news is that if you’re providing the kind of high-quality content Google and your prospects love, and have the right SEO baked into your site, you’re going to show up higher in Google searches.

The more you update your website content, the better off you’ll be. So, if you haven’t updated your site in a while, you need to hit “refresh.”

  1. Your Website Isn’t Easy to Navigate

As you skim this article, you’re probably aware that our attention spans are shrinking. Remember how you have less than a second to make a good impression?

Well if you don’t make it super easy for your clients to navigate your site they’re going to move on.

Great user experience (UX) design isn’t just an added bonus, your customers are demanding it.

We live in the land where we want it easy and we want it now. If your site isn’t easy to use or takes too long to load (not more than 2-3 seconds on mobile), we’re going to move on to watch some cat videos or check our Instagram for the tenth time.

The good news is you don’t have to guess how people feel about your site. Check your web analytics. It’ll tell you what happens when visitors reach your site.

Do you have a high bounce rate?  Are people leaving your site too soon? Do you have a low number of pageviews per visitor? What site pages are visitors spending the most time on?

If your customers are calling it quits too early, that probably means your site isn’t keeping them engaged or they’re having a hard time finding what they want.

Your web analytics are a great place to discover what’s working and what isn’t.

High bounce rate? It’s time to change it up.

It All Comes Down to This

Your website needs to make it easy for your potential customers.

If your site isn’t properly representing your brand, or is hard to view on mobile devices, isn’t easy to find in a search or is hard to navigate, then you need to update.

I know, I know, updating your website sounds like such a pain. The good news is it doesn’t have to be hard or expensive or painful but if it’s not getting the job done, it does need to happen.

Just imagine what you and your pretty new site can accomplish with a fresh cut and style.

Give us a call to talk about what new options might work for you.

 

 

Please note: DBC Digital is a full-service marketing agency in the Denver metro area. We’re in Centennial, just off I-25 and Dry Creek. We work with clients throughout Colorado and the U.S., in a variety of industries, including: real estate, financial, insurance, and mortgage.

 

Categories : Marketing, MESSAGING AND DESIGN, Search Marketing, SEO, WEBSITE DEVELOPMENT
Tags : search engine marketing, SEO, website design
Search engine marketing
Posted by DBC Digital on
 June 9, 2016

How to Improve Search Results for Your Business

When businesses work to improve their local search results, they tend to get locked on the idea that most local searchers begin and end with the big three search engines.

Because of this belief, marketers spend most of their time solely focused on paying for and improving their website’s placement in Yahoo, Bing, and of course, Google.

In order to really profit from those buyers who go online to find businesses in their own city or even in their local neighborhood, it’s vital to understand how those buyers are actually searching online. The reality is that the definition of search engines should be small business warehouse packagesexpanded to include more than just the big three.

Where Do Local Searches Originate From?

For example, a survey published on Search Engine Land revealed that listings from the major search engines only make up a portion of what most marketers think of as “local search.” Some people may find these survey results surprising:

  • Only about 36 percent of searches for local businesses began with a major search engine.
  • An additional 13 percent began with a visit to a niche website on a specific topic about the product, service, or industry they were looking for.
  • Customer reviews and directories each accounted for another seven percent of searches
  • Promotions or coupons accounted for another six percent of searches
  • Additional sites included digital maps, phone apps, and other types of content that mentioned the business.

Which Kinds of Shoppers Rely On Local Search the Least?

The survey did cover a broad range of services and products. Your type of industry may impact results to some degree, but what really stood out was the way that customers and prospective clients searched differently, depending on their familiarity with the type of business they were searching for.

For example, almost half of experienced hotel shoppers said that they tended to visit an industry-specific travel sites for information about local hotels, such as Trip Adviser, Hotels.com, etc.

In other words, casual travelers might start searching on Google or Bing first; but seasoned travelers will already have their favorite resources bookmarked.

Since experienced travelers consume travel services more frequently than casual travelers, it only makes sense for travel-related companies to target these travel-specific sites as much or more than the big three search engines.

In any case, placing a portion of your ad listings on review sites, local industry directories, and a variety of other platforms will serve to increase your visibility. In turn, this increased visibility is likely to help your search rankings on the big search engines.

By understanding how buyers research companies like yours, you can see better results from many different aspects of your digital marketing.

Let DBC Digital Help Your Local Customers Find You

At DBC Digital, our marketing team has helped countless businesses reach out to local shoppers online. Let us help you analyze your current internet presence and expand your reach in the places where your customers are most likely to look for the products or services that you offer. Contact us to discuss your unique company and location.

*Photo credit: Copyright: <a href=’https://www.123rf.com/profile_alexmillos’>alexmillos / 123RF Stock Photo</a>

Greg Sherwood-DBC Digital Marketing

Categories : INTERNET MARKETING, Marketing, Search Marketing, SOCIAL MEDIA MARKETING, STRATEGY
Tags : local search, search, search engine marketing, sem

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